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Focus Group
Focus Group
9 terms
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StudBud Administration
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8 plays
國商大二隊輔用
Flashcards
9 cards
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Practice quiz
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Questions
9
Answers
1
Which marketing concept do you learn today?
4P
Focus Group
STP
SWOT
2
Which is the
disadvantage
of
exploratory research
?
sampling bias
hard to code the message
few insights
can't be conducted on a complex topic
3
Which technique was not used in the focus group of NUTTEA just now ?
Picture Response
Cartoon Test
Word (Brand) Association
Sentence Completion
4
When studying the
abstract concepts
of two competing brands, we usually use
exploratory research
first!
True
False
5
The focus group composition should be 8~12 people with highly
different
characteristics.
False
True
6
You guys understand the focus group now ?!
True
False
7
Nut Milk is the drink contains
no
milk
False
True
8
Which research technique is under the structure of
exploratory research
?
Questionnaire
Experiment
Survey
Focus Group
9
Which is the
advantages
of the focus group?
can get at the ”why” of customers’ behaviors
can provide poor insights
moderators can affect much in the discussion
can talk about personal topics in
