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Data & Media terms Flashcards | StudBud

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Data & Media terms

10 terms·StudBud Administration·2 plays

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Questions 10

Answers

1
What is a Line Item?
A placement in the dsp
A line of cocain
An item, to draw a line
An item on a timeline
2
What means NRW in media?
Nicht Richtig Weil!
North Rhine Westfalia
Non-Resident-Worker
Net Reach (Netto Reichweite)
3
What does Piggyback mean in the tracking context
Data Team going nuts because of a coding error
A Pixel in a tag manager
Roland sits on Christians Back, driving him to implement tracking in Time
Media Planner returning from client after admitting a mistake
4
What is a Click Command
Call to action
Part of code in banner
"Click! Me!" order
Boss of a click farm
5
What is a GRP?
Gross Rating Point
German Ruhrpott Proll
Greek Gemista Plate
Great Reach Percentage
6
What is AS & DU?
Aber mit Sahne & DUnkler Schokolode
Additional Spendings for the DataUnit
AnzeigenSchluss & DruckUnterlagenschluss
Alles Scheiße & DeinUntergang
7
What is OTS?
Organized Trading System
Old Televition Station (e.g. ZDF)
Opportunities to See
On the Spot
8
What is a Random Forest?
A viral marketing stunt using mascots
A brainstorming session in a focus group
An ensemble of decision models used for prediction
Just a random forest, like the Black Forest
9
What does NN mean?
News Network
Cost to client
nomen nominandum" (="name to be defined")
sea level (Normal Null)
10
What is VNP
Video Native Placement
Vendor Neutral Programmatic
Viewable Net Price
Video Nuclear Planning