MP#3 Have We Met?

The same person can be in more than one

Mass marketing seeks to appeal to the

To buy a product, customers in a market must first

Mass marketing is not a precise a ___ marketing

Predicting why special events result in higher demands for chocolate candy

Today's customers are not influenced by mass marketing alone because they are more

Geographic segmentation is dividing the market by where customers are

Sorting customers by physical and social characteristics

When marketers sort customers psychographically they divide them by

Market segmentation is about dividing the market into ___ groups

Targeting men age 55-65 who earn over $150,000 a year is what type of segmentation

When examining a market, marketers primarily notice its

When the total market is divided, one of its groups is called a market

A target market is

You want a horse and have saved enough money to buy one soon. In marketing terms you are a

Focusing all marketing efforts toward one group such as college students is ___ marketing

Customer characteristic that reflects where customers fit in the day to day buying routine is

Marketers divide their markets by grouping customers according to their