When does the "financial analysis" stage of the product development cycle occur?

after ideas are developed, before engineering a prototype

What has been shown to help keep a brand strong even when the brand is attached to a losing team?

investment in relationship building with fans

What happened to the 2020 Olympic games, once the worldwide pandemic started?

The games were postponed until 2021.

Which is the BEST description of the product mix for the Marvel division of Disney?

comics, toys, video games, and movies

For marketers, what is the most important part of a brand?

the intangible feelings it generates

What is MOST key to generating strong brands?

memorable experiences of events

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SEM Unit 2

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Questions 15

Answers

1
Which product stage generally represents the highest profitability?
maturity
introduction
growth
decline
2
Which is the first stage of the product development process?
idea generation
evaluation of ideas
product development
financial analysis
3
When does the "financial analysis" stage of the product development cycle occur?
after commercialization, when the product has been tested and assessed
after ideas are developed, before engineering a prototype
after engineering a protype, before testing the market
near the beginning, right after initial ideas have been generated
4
What has been shown to help keep a brand strong even when the brand is attached to a losing team?
heavy investments in advertising and merchandising
investment in relationship building with fans
reinventing the team as an entirely new brand
heavy discounts in ticket prices for events
5
Which stage in the product life cycle is still relatively experimental—a "test" of the market?
growth
maturity
decline
introduction
6
What is an example of something that is tangible?
scent of a hot dog
book of poetry
athletic talent
bank account balance
7
What happened to the 2020 Olympic games, once the worldwide pandemic started?
The games were postponed until 2021.
The 2020 games were held anyway.
The games were moved to a safer venue.
The games were canceled for that cycle.
8
What does the sports and entertainment industry (combined) mostly sell?
mostly goods
equal amounts of goods and services
neither goods nor services
mostly services
9
Which is the BEST description of the product mix for the Marvel division of Disney?
the various Marvel superhero characters
merchandising, licensing, franchising, and entertainment
comics, toys, video games, and movies
teenagers,families, and middle-aged men
10
Question
commercialization
financial analysis
test market
product development
11
For marketers, what is the most important part of a brand?
the size of the business it represents
the intangible feelings it generates
the physical object it represents
attractive visual design elements
12
What is MOST key to generating strong brands?
positive critical reviews by experts
good value for the cost of something
memorable experiences of events
well-made products that last years
13
Question
test market
financial analysis
product development
commercialization
14
Which is the seventh and final stage of the product development process—and the start of the product life cycle?
product development
commercialization
financial analysis
test market
15
What is an example of something that is intangible?
a classroom table
a video camera
a legal argument
a pile of papers

SEM Unit 2 Flashcards | StudBud