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Communication and information
Communication and information
33 terms
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1
It happens among people who occupy different levels in the organization, but do not report to each other:
None of the above is correct.
Diagonal communication.
Vertical communication.
Horizontal communication.
2
It is the ability to interact with their environment, it is the basis of all relationships:
Communication.
Feedback.
Information.
Message.
3
Communication:
Message is exchanged.
Communication is the transmission of information.
All of the above are correct.
TWO-WAY: The receiver responds to the message.
4
The process followed by a rumour is birth, propagation and death:
True
False
5
The fundamental types of trademarks are formed by three elements:
The symbol, the logo and the corporate behaviour.
The symbol, the logo and the corporate colours.
The symbol, the claim and the corporate colours.
The figure, the logo and the corporate colours.
6
The rumour is the unofficial spread of information through informal networks of the company:
True
False
7
Types of advertisers:
None of the above is correct.
Companies, Public Relationships and NGOs.
Companies, Public Institutions and NGOs.
Cooperatives, Public Institutions and NGOs.
8
Intelectual barriers:
None of the above.
Cultural barriers, and semantic barriers.
Environmental control,organic-body constraints,at the organizational level.
Philosophical barriers and psychological barriers.
9
Properties of corporate identity: stability, compliance, evolution and uniqueness:
True
False
10
Is what the public thinks of our organization:
Corporate identity.
None of the above is correct.
Both are correct.
Corporate image.
11
Refers to any sign used to distinguish our products, services and industrial or commercial establishments in the market:
Trade mark.
Rumour.
Corporate image.
Corporate identity.
12
Is the set of pathsthat informationtakes to spread:
Internal communication.
Communication networks.
Vertical communication.
External communication.
13
It goes from the different levels of management to the others members of the organization following the hierarchy:
Botton-up communication.
Top-Down communication.
Horizontal communication.
None of the above is correct.
14
Information must be relevant to interlocutors:
Interest.
Clarity.
Accuracy.
Opportunity.
15
Is the one that the company has with the outside. Through this communication, the company is linked to the environment:
Internal communication.
None of the above is correct.
External communication.
Horizontal communication.
16
7 C’s of Communication:
Clear, concise, concrete, correct, coherent, complete and comunicate.
Clear, concise, concrete, correct, coherent, complete and courteous.
Colorful, concise, concrete, correct, coherent, complete and courteous.
Clear, concise, concrete, correct, coherent, calculated and courteous.
17
It is data and knowledge. It is formed by facts about someone or something:
Message.
Feedback.
Communication.
Information.
18
Occurs among members of an organization and links the different levels and departments of the hierarchical organization:
Internal communication.
External communication.
Horizontal communication.
None of the above is correct.
19
Is a type of external communication that is characterised by its economic cost and its goal of persuading the receivers:
External communication.
Public relations.
Advertising.
Internal communication.
20
Is the means through which information circulates:
Receiver.
Channel.
Feedback.
Message.
21
It can happen anywhere, inside or outside the company and working hours:
Vertical communication.
Horizontal communication.
Informal communication.
Formal communication.
22
There are 3 main attitudes related to communication within the company:
None of the above is correct.
Passive, sensitive and aggresive behaviour.
Passive, assertive and aggresive behaviour.
Active, assertive and aggresive behaviour.
23
Depending on the content of the message, we can make the following classification of the existing types of external com:
Commercial, corporate, business and instrumental.
None of the above is correct.
Commercial, corporate, business and industrial.
Commercial, corporate, business and institutional.
24
Is the process through which the sender turns his or her ideas into signs that can be received by the recipient:
Channel.
Decoding.
Encoding.
Meeting.
25
Each person communicates with the closest person:
Y-Shape network.
Chain network.
Circular network.
Star network.
26
Natural tendency to judge people on the basis of the first impression they cause:
Inferences.
Halo effect.
Noise.
Location, timing.
27
There are three basic types of trademarks: nominative, figurative and mixed:
True
False
28
What the company decides is going to differentiate it from its competitors for a long period of time:
Both are correct.
None of the above is correct.
Corporate image.
Corporate identity.
29
Types of communication depending on the level of control:
Vertical-Horizontal.
Oral-Written-Non verbal.
Formal-Informal.
Internal-External.
30
Refers to the development and application of the trademark in all areas of the company:
Corporate identity.
Corporate visual identity
Trademark.
Corporate image.
31
The information that the sender obtains from the effects of transmitted message on the receiver:
Channel.
Feedback.
Message.
Receiver.
32
Are the set of deliberate and planned actions that the organization performs to keep a good relationship with its public
None of the above is correct.
Public relations.
External communication.
Internal communication.
33
Barriers to communication. Factors related to context:
Noise.
Halo effect.
Inferences.
Location, timing.
