what is the main objection to marketing srtategies that use high pressure selling?

they take advantage of weaker customers and cause buyers to regret their actions

why is marketing criticized for being expensive to purchase?

because advertising and promoting products cost a lot,it boosts their pricing

what is the main way that marketing benefits society

by facilitating exchanges and creating employment opportunities, it improves people's life

The personal value equation is defined as

value=benefits received-[price+ hassle]

how might jobs in marketing lead to positions of high organizational status?

creating money and satisfying customers are the responsibilities of marketing professionals

how can marketing make customers want simething they don't need?

by generating demand for luxurious goods like pricey jeans instead of more affordable options

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INTRO TO MARKETING CONCEPTS QUIZ

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Answers

1
what is the main objection to marketing srtategies that use high pressure selling?
they take advantage of weaker customers and cause buyers to regret their actions
they promote deliberate decision making
they lower a business profit margins
2
Getting offerings to the customer in the way that optimizes valueis referred to?
delivering
exchanging
creating
communicating
3
The modern business environment, where companies aim to build relationships with customers one at a time is called
one-to-one era
selling era
value era
marketing era
4
why is marketing criticized for being expensive to purchase?
it lowers the quality of the product
it affects competitiveness globally
it makes research and development more expensive
because advertising and promoting products cost a lot,it boosts their pricing
5
Firms operating with the marketing concepts are said to be
market oriented
profit
selling oriented
production oriented
6
what is the main way that marketing benefits society
it significantly lowers production costs
by facilitating exchanges and creating employment opportunities, it improves people's life
it prevents consumers from making purchases
it does away with the necessity of international competitiveness
7
The personal value equation is defined as
value=benefits received-[price+ hassle]
value=[price +benefits received]-hassle
value=benifits received+[price+ hassle]
value=price+[hassle+ benefits received]
8
Which of the following orientations believed that the best way to compete was by reducing production cost?
selling orientation
product orientation
marketing orientation
production orientation
9
how might jobs in marketing lead to positions of high organizational status?
creating money and satisfying customers are the responsibilities of marketing professionals
marketing positions don't need much strategic planning
compared to other industries, marketing jobs are less competitive
only nonprofit organizations are the target of marketing
10
how can marketing make customers want simething they don't need?
by generating demand for luxurious goods like pricey jeans instead of more affordable options
by making fewer products available
by concentrating only on nonprofit institutions
by advertising just necessities

INTRO TO MARKETING CONCEPTS QUIZ Flashcards | StudBud