Persuasion Vocabulary

The quality or power of inspiring belief

Persuasive techniques used by public speakers and writers to support an argument

Leaning toward a certain opinion or position on a topic, possibly arising from prejudice

Appeals to the reader's logic; facts and logical thinking

The repeated use of the same word or phrase

The use of similar grammatical structures to link ideas

Credible or believable source

Appeals to the reader's ethics or morals; draws upon shared values or beliefs

Appeals to the reader's emotions; attempts to stir up positive or negative feelings

Comparison that shows similarities between two things that are otherwise similar