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Unit 1 Review
Unit 1 Review
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StudBud Administration
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DECA Unit one review
Flashcards
40 cards
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Practice quiz
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Questions
40
Answers
1
"Concepts, strategies and systems for interacting with others" is what word defined?
Employee engagment
Product/Service Managment
Communication and interpersonal skills
2
Writing a Marketing Plan involves...
<div>Issues involving the governments legislation</div>
Analysis/Research
Communitites goals and objectives
Competition
3
What does "functions" mean in marketing?
Disciplineof marketing in buisness operations
Mnemonic Device
Product, place, price, and promotion
It is the co and pre-requisitesto Marketing
4
Generation X was what years?
1965-76
1946-64
1977-97
5
Demographics
Career path
Housing
Religion
Race
6
How many functions of marketing are there?
9
7
3
4
7
What is "Possession" in economic utilities?
Deciding the right product to purchase.
Advertising, or sales promotion
What you are willing to pay.
<div>Test drive to ake it feel like its yours.</div>
8
"People" are otherwise known as a...
Buisness man
Adults
Kids
Target Market
9
Time is how long a product will be available.
True
Flase
10
what is a customer profile?
Tangable item that satisfy the wants and needs of a customer
Customer who is purchasing products for personal use.
A list of information about the target market
11
Economic is what keeps the competitive nature
<div>False</div>
True
12
Information is having info available, and what else?
Analyzed data
Stats of production
Customer reviews
Fundings
13
Distrabution
Concepts and stratagies needed for career exploration
Move,Store, Locate, Transfer ownership of goods and services
Evaluating information for a buisness
Financial concepts used to make buisness decisions
14
Industrial Market is...
The economies current state
A comanies percentage
A companies legislation
Selling production from one business to another
15
Socio- cultural is the changes in attitude
True
False
16
Define "Utility".
The right product
When the product changes
payed value
Added Value
17
Economics are principles includng supply and demand and exchanges
True
Flase
18
Price is the same as pricing
<div>True</div>
False
19
What is a Marketing Plan?
A way to sell a new product.
Making a plan for promotion, pricing, and selling
Formal written doc that directs a companies activities
20
What is the difference between a customer and consumer?
Customers buy the product, but consumers use the product.
They are the same
Customers use the product, and consumersonly buy the product
Customers get discounts and consumers do not,
21
What are the three C's that affect SWOT? (S+W)
Creat, Customer, and Consumer
Company, Cluster, and Consumer
Communities, Competition, and Change
Company, Customer, and Competition
22
What is a marketing mix?
Product, Price, Place, and Promotion
Publicity, Personal Selling, and Advertising
Pricing, Distrabution, and Financing
Professional Development
23
If a product changes, and customers pay more forthe new product, it is called...
Pricing
Price
Time
Form
24
Which part of SWOT affects the internal part of a buisness?
O+T
S+W
25
What is a Consumer Market?
<div>monetary value</div>
Consumers purchasing products for personal use
Inofrmation about a target market
Distrabution of a product.
26
What are the external factors in SWOT?
O+T
S+W
27
Define "Marketing".
Buisness to buisness production
People with similar wants and needs who can purchase
<div>Process for creating, and communicating values.</div>
A companies percentage
28
what is SWOT Analysis?
Services, Weaknesses, Oppertunities, and Time
Share, Workers, Owner, and Targets
Strength, Weakness, Oppertunities, and Threats
None of these
29
1946-1964 is known as...?
Baby Boom
Generation X
Generation Y
30
How many componants are in a marketing mix?
8
4
3
7
31
List the 5 economic utilities.
Product, Price, Place, Promotion
Goods, Services, Marketing, and Target Market
Form, Place, Time, Possession, and Information
Strengths, Weaknesses, Oppertunites, and Threats
32
When does Generation Z end?
I dont know
<div>1997</div>
<div>It has not ended yet</div>
1998
33
How many componants are in a marketing mix?
4
3
8
7
34
What is in a Promotional Mix
<div>Consumer market, and Target Market</div>
Sales Promotion, Advertising, Personal Selling, Publicity
Selling, Pricing, Evaluating
Buisness Managment and Entrepreneurship
35
Situation Analysis affect
<div>Technologies in the business</div>
Political issues
Internal and external factors
36
Environmental scan is what?
<div>Looking for new competitors in the same area</div>
Issues in governemtn involving business operations
Outside influences that impact organizations
Scanning the territory for trash
37
What is Marketing segmentation?
Seperating products by the customers demand
A companies percentag
Classifying people into smaller groups in a given market
38
Oppertunities and Threats create competitive advantages
True
False
39
What is Price?
Determining a clients needs to enhance future oppertunites.
Adjusting prices to meet the customers value.
Where to put the product to get customers attention
Choosingthe correct product.
40
What are the foundations to marketing?
<div>Prodect/ Service managment</div>
Professional Development, Communication/ interpersona skilll
Economics, Buisness, Managment, and Entrepreneurship
Promotion
