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Consumer Memory Flashcards | StudBud

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Human memory is shown to be highly accurate

Memory is the process of

Consumer Memory

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A Quiz to test the student's knowledge on Memory from the Consumer Behavior's textbook

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Questions 10

Answers

1
Memory is the process of
Acquiring information
Storing information
Recalling information
All of the above
2
Human memory is shown to be highly accurate
False
True
3
Consumers have a better tendency to recall printed material when it is constantly repeated for a short time
True
False
4
Short-term memories can become long-term memories
True
False
5
Which is NOT a type of memory?
Rehearsed Memory
Short-term memory
Long-term memory
Sensory memory
6
What is part of an associative network?
Organization system of concepts related to a brand
Nodes can include attributes, specific brands, or celebrities
All of the above
Information chunked into nodes related to topic/brand
7
What is a pioneer brand?
A brand that is first to enter the market
A brand that rides the coattails of another
A brand that relies on nostalgia marketing
A brand that buys brick-and-mortar stores
8
What is proactive interference?
Learning about proactive activities replaces consumer's urge to consume
Learning a new response to the same stimulus replaces the old one
Learning additional responses to the same stimulus weakens previous ones
Learning about proactive events changes a brand's marketing demographics
9
What happens during the encoding stage of the memory process?
We integrate information into what we already know
We keep the information warehoused for later
We access the desired information
We gather information that is recognizable to our brain
10
The ability a stimulus has to evoke a weaken response despite a long period of time passing
Spontaneous Recovery
Rehearsed Recovery
Deep Processing
Stimulus-Response Renewal