What is the concept of "upselling" in ecommerce?

Offering additional products or upgrades during the checkout process

What is the concept of "shopping cart abandonment" in ecommerce?

Customers adding items to shop. cart but not completing the purchase

Why do ecommerce businesses maintain a high degree of flexibility in their infrastructure?

To react quickly to market changes

What is the significance of mobile optimization in ecommerce?

Allowing customers to make purchases using their mobile devices

What is the purpose of client/server computing?

Storing files and software applications

What is the role of DNS in the Internet?

Converting IP addresses into natural language domain names

What should be included in the infrastructure to provide quick and responsive customer service?

Live chat and self-service tools

What is a common practice for small ecommerce businesses regarding marketing activities?

Outsourcing some element of marketing

What is the purpose of A/B testing in ecommerce?

Testing variations of website design or content to optimize conversions

How can ecommerce businesses manage basic customer service for sales and post-sales activities?

Using email and providing an 800 number

What is the significance of user-generated content in ecommerc

Building social proof and trust for the brand

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KM Lecture 13-14

15 termsStudBud Administration8 plays

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Questions 15

Answers

1
What is the fastest growing form of computing that reduces costs for building and operating websites?
Packet switching
Client/server computing
Cloud computing
Infrastructure as a service
2
What is the concept of "upselling" in ecommerce?
Offering discounts to first-time customers
Offering additional products or upgrades during the checkout process
Providing free shipping for all orders
Reducing prices to attract more customers
3
What is the concept of "shopping cart abandonment" in ecommerce?
Customers returning products after purchase
Customers leaving a physical store without making a purchase
Customers adding items to shop. cart but not completing the purchase
Customers requesting refunds for defective items
4
Why do ecommerce businesses maintain a high degree of flexibility in their infrastructure?
To increase fixed costs
To react quickly to market changes
To outsource marketing activities
To manage finance and administration activities
5
What is the significance of mobile optimization in ecommerce?
all the above
Improving website loading speed on desktop computers
Allowing customers to make purchases using their mobile devices
Increasing social media engagement
6
What are some common security measures implemented by ecommerce businesses to protect customer data?
All of the above
Regular security audits
Two-factor authentication
SSL encryption
7
What is the purpose of client/server computing?
Slicing digital messages into packets
Handling assembly and reassembly of packets
Storing files and software applications
Providing diagnostic functions and reporting errors
8
What is the role of DNS in the Internet?
Establishing connections among sending and receiving computers
Converting IP addresses into natural language domain names
Routing packets along different communication paths
Providing diagnostic functions and reporting errors
9
What should be the focus of the infrastructure for a value proposition based on low prices?
Being the low-cost provider
High-quality customer service
Quick turnaround on questions and orders
Flexible fulfillment options
10
Which layer of the TCP/IP architecture handles host-to-host communication?
Transport layerd
Internet layerc
Application layer
Network interface or link layer
11
What should be included in the infrastructure to provide quick and responsive customer service?
Inventory management systems
Finance and administration activities
Social media marketing
Live chat and self-service tools
12
What is a common practice for small ecommerce businesses regarding marketing activities?
Focusing on low prices
Managing marketing activities in-house
Outsourcing some element of marketing
intaining a high degree of flexibility
13
What is the purpose of A/B testing in ecommerce?
Analyzing customer demographics and preferences
Evaluating the effectiveness of different marketing channels
Testing variations of website design or content to optimize conversions
Tracking customer behavior and purchase patterns
14
How can ecommerce businesses manage basic customer service for sales and post-sales activities?
Using email and providing an 800 number
Implementing a customer-management system
Through live chat and self-service tools
By outsourcing to a third party
15
What is the significance of user-generated content in ecommerc
Analyzing customer demographics and preferences
Optimizing website loading speed
Building social proof and trust for the brand
Managing inventory and order fulfillment

KM Lecture 13-14 Flashcards | StudBud