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Marketing Foundations Flashcards | StudBud
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Marketing Foundations
Marketing Foundations
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StudBud Administration
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Taken from the Marketing Foundations study guide.
Flashcards
14 cards
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Questions
14
Answers
1
_____ is the process of planning, pricing, promoting, selling, & distributing products to satisfy customer needs & wants
promotion
selling
advertising
marketing
2
The ______ ______ means satisfying customers wants and needs while making a profit.
marketing concept
The 4 "P's" concept
profit plan
price concept
3
Before a money system was developed, ______ was the method of exchange.
bartering
coupons
auctioning
4
Which amendment gave women the right to vote in the United States?
14th
99th
18th
19th
5
The value of money or its equivalent placed on a good or service.
price
bartering
value
coins
6
Marketing activities must be carefully ________ and coordinated with other business activities.
forgotten
considered
paid for
planned
7
Anything offered by a business to satisfy customer needs - can include intangible services.
place
advertising
items
product
8
One benefit customers get from marketing - it makes buying easy for them.
True
False
9
_____ marketing uses entertainment or news to get people to talk about what is being marketed.
Strategic
Seeding
Viral
Guerilla
10
This form of marketing often involves an endorsement by a famous athlete or movie star.
image marketing
viral marketing
product seeding
guerilla marketing
11
_______ ________ develops loyal, repeat customers who purchase from a business for long periods of time.
Relationship marketing
Employee empowerment
Relationship advertising
Viral marketing
12
Ideas - like the Red Ribbon anti-drug campaign - can not be marketed.
True
False
13
This type of marketing uses unconventional interactions to promote a product or service.
Hype
Guerilla
Low-key
Viral
14
The four P's of marketing are:
product, price, promotion, and prestige
product, price, place, and people
people, product, price, and promotion
product, price, place (distribution), and promotion
