What does a Consumer-Driven market do to help smaller businesses?

Lets them understand consumers better than larger ones, More responsive and flexible when it comes to customer needs

What is the Main Focus of Chapter 5.2?

The concepts of marketing, the product, and product management

Which is an example of Product Mix?

Coca-Cola has Sprite, Fanta, Powerade...

Creating an image for a product in the customer’s mind

The different products and services that a business sells

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Chapter 5.2 BDI3C Summary Quiz

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Questions 10

Answers

1
What does a Consumer-Driven market do to help smaller businesses?
It doesn't
Lets them understand consumers better than larger ones
More responsive and flexible when it comes to customer needs
Larger brands can't adapt to a changing market as easily or quickly
2
You need to consider your target market when selecting product features
False
True
3
What is the Main Focus of Chapter 5.2?
The concepts of product development, and product design
The Concept of Natural resources and production supplies
The concepts of Basic Business ideas and Supply and Demand
The concepts of marketing, the product, and product management
4
Which is an example of Product Mix?
Coca-Cola told manufacturers to use more reusable plastics
Coca-Cola has Sprite, Fanta, Powerade...
Coca-Cola is a worldwide brand
Coca-Cola has an office in Toronto
5
A small percentage of the product mix makes up the majority of the sales revenue in most cases
False
True
6
What is Positioning?
Creating an image for a product in the customer’s mind
Your geographical location
What products get produced and at what rate
Moving around objects in a display
7
What is Product Mix?
The different materials a product is made out of
The mix of goods or services that consumers want to purchase from you
A competitor's comparable products
The different products and services that a business sells
8
Which word would not describe what a brand is?
Design
Name
Symbol
Great
9
Which is NOT something that you have to think about when talking about product features?
Size
Colour
Quality
Supply
10
Which two brands are positioned differently?
All of these brands position themselves differently
Tesla and Honda
Apple and Microsoft
Coca-Cola and Pepsi

Chapter 5.2 BDI3C Summary Quiz Flashcards | StudBud