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SEM 2 Review #3 Flashcards | StudBud
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SEM 2 Review #3
SEM 2 Review #3
40 terms
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StudBud Administration
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46 plays
Third practice review for final
Flashcards
40 cards
F
Practice quiz
P
Host live
L
Questions
40
Answers
1
What decision about place must be made in sports and entertainment marketing?
Should direct mail be sent to ticket holders of last season
How will fans obtain the schedule of events?
Where will ticket outlets be found?
Will local or national media be used?
2
When writing marketing reports, researchers should make sure that they add a section about this
Regulations
Qualifications
Populations
Limitations
3
What is a potential threat a manager might identify in a SWOT analysis?
Economy Rebounding
Cost advantages
Growing Government Regulation
Weak Market Image
4
What portion of the license agreement specifies the beginning and ending dates of the contract?
Restrictions and requirements
License grant
Term
Warranties and obligation
5
You make 6000 hats & sell $6 each. They cost $4 to make. What do you need to sell to break even
3000
6000
4000
600
6
Sports marketers use public-relations strategies to create & maintain what characteristics?
Specific Images
Indifferent Attitudes
Suitable Illusions
Low Profiles
7
SWOT analysis shows buying preferences are changing & the business has very limited products
External threat attacking an internal weakness
External opportunity coinciding with an internal strength
Internal strength responding to an external threat
Internal weakness compensating for an external threat
8
Entertainment marketers should identify their target markets after they have examined what?
Retired people with discretionary income
Customized products that fit the needs of the market
Available data and research about the segment
Past ticket sales records for similiar events
9
The main portion of a marketing report that explains research findings should include this?
Data-collection procedures
Summaries and recommendations
Supporting tables and graphs
Technical appendixes and indexes
10
Businesses often ask for the zip code of customers at the checkout counter to obtain what info?
The average age of customers
How often the customers visit the business
How much customers can pay for products
A geographic area for a direct-mail campaign
11
Which is an internal strength that a business might identify during a SWOT analysis?
Financial Resources
Extensive Regulations
Limited Competition
Increased Expenses
12
A business bought items at $9.32 each. Expenses total $1.65 per item. What is the breakeven pt?
$10.97
$11.92
$11.26
$11.71
13
Which situation should a business consider prices of competitors when making a marketing plan
Introducing a new product
Selecting a new supplier
Analyzing a new database
Organizing a new division
14
Why do sports or event organizations maintain sales and accounting records?
To determine household income
To calculate salary information
To prepare promotional material
To measure economic impact
15
When analyzing the historical data in a data warehouse, which is true of its data?
The data are static
Data maintains the uniqueness of the applications
Related data are grouped together in folders
The data change as modifications are made to the database
16
BEFORE a sports organization can create goals for each one of its fan bases, what must they do?
Determine its strength and weaknesses with each public
Establish a good relationship with a member of each fan base
Identify the tools to deliver the public-relations message
Evaluate the impact of various publicity messages
17
What factor should event marketers consider when identifying target markets for specific events
Culture
Attitude
Character
Behavior
18
A characteristic of a full-service advertising agency is that it contains which area?
Television Studio
Printing Facility
Creative Department
Talent Agency
19
What strategy is this? Placing a funny video on YouTube with over 3 million views within 3 days
Pay-it-forward advertising
Product Placement
Viral Marketing
Loyalty Programming
20
Expanded bandwidth is changing the face of in-home entertainment by performing which activity?
Eliminating the need for cable hookups?
Creating high-definition TV
Improving fiber-optic cable and electrical lines
Allowing for delivery of the Internet through TV sets
21
When preparing budgets, a guideline to follow is to keep them flexible due to budgets is what?
Forecasts
Techniques
Objectives
Concepts
22
What do amateur sports organizations often solicit in order to be able to operate?
Playing time
Media coverage
Grant money
Free publicity
23
The marketing objective that a business develops for its marketing plan should lead to what?
Increased Sales
Decreased Taxes
Decreased Costs
Increased Prices
24
When forecasting sales for marketing plans, businesses often rely on which component?
Research information
Operating reports
General statistics
Supplier data
25
When doing a competitive analysis a firm discovers a competitor's weakness. What is this?
Internal Threat
Ethical Disadvantage
Product Liability
Marketplace Opportunity
26
Questionnaires, interview forms, & other documents are included in which part marketing report?
Introduction
Analysis
Appendix
Summary
27
Once SWOT analysis identifies an internal strength, a business can take advantage of this?
Marketing strategy
Operating procedure
Promotional technique
External opportunity
28
One of the purposes of conducting a market analysis is to develop which component?
Management Team
Customer Profile
Distribution Plan
Operating Budget
29
Which must coincide when using descriptive statistics in order to have normal distributed data?
Range, dispersion, and confidence interval
Ordinal, nominal, and binomial
Standard deviation, percentiles, & pictorial representations
Mean, median, and mode
30
A Pro Football team raised ticket $ for next season because of a winning streak. What is this?
Number of games played
Location of the target market
Previous winning potential
What the market will bear
31
Forecasting sales for marketing plans is important because the forecast is used as what?
Type of research
Method of Communication
Standard of Measurement
Complication of Data
32
When Dunkin picked its target market it generate appeal with one offer. This is ____ marketing.
Isolated
Niche
Mass
Individual
33
When pro athletes' unions negotiate salaries & playing conditions they are engaging in what?
Free Agency
Labor Resistance
Competitive Advantage
Collective Bargainging
34
Sports organizations need to build positive relationships with the media because they have?
Very few regulations that they must follow
The ability to control advertising sponsors
Little control over what is considered newsworthy
The means to spread news to the masses
35
Why do organizers of major events hire the services of professional lighting & sound companies?
To install and operate technical syatems
To entertain crowds during half-time shows
To monitor the timing of all event activities
To work with network broadcast crews
36
A business that continuously monitors its marketing plan should take corrective action when?
Competitors are not meeting their quotas.
Performance does not meet the established standards
Output is equivalent to product demand
Sales objectives are met for 3 consecutive months
37
To ensure an event is ready for attendees, sports marketers might refer to this document?
Function Sheet
Guest List
Inventory Agenda
Production Checklist
38
Which is the main characteristic of a full-service advertising agency?
It specializes in buying media time and space.
It specializes in providing creative services
It does not provide services to individuals
It does not limit its service to promotion
39
Which is a characteristic of product bundling in the sports/event industry?
Higher Prices
Lower Quality
Higher Quality
Lower Prices
40
Sports/event organizations can estimate demand & identify market trends by tracking what?
Establishing Standards
Tabulating Quotients
Analyzing Consumption Patterns
Qualifying Distribution Channels
