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State Test Review MARKETING made by Ronan Flashcards | StudBud
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State Test Review MARKETING made by Ronan
Advertising
The NFL remains the most watched programming
State Test Review MARKETING made by Ronan
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Answers
1
The NFL remains the most watched programming
True
False
2
Advertising
Any paid form of non personal presentation of ideas, images, and goods
The message channels used by a seller to promote a good, service, or idea
Non personal presentation of goods and services.
schedule of promotional activities to be run on prior to event
3
Sports marketing is the application of marketing principles to sports properties and non-sports products using sports.
True
False
4
Arbitrary Allocation: Funding for primary sponsorship
True
False
5
Geographics: refers to statistics that describe a population in terms of personal characteristics.
False
True
6
Fan involvement is needed for events
False
True
7
What is the purpose of an illustration or image in an advertisement?
Capture the customers interest and attention
Encourage the customer to read the copy
Appeal to the customers sense
Show the customer possible use of the product
8
Pricing is: Determining how much to charge for goods and services in order to make a profit
True
False
9
An example of a signature sponsor is the Delta Center
True
False
10
Kool Aid at a woods cross game is a an example of food sponsorship
True
False
11
When selecting a type of media to use, what should you consider?
All of the above
Cost
Target Market
Geographics and Demographics
12
An athlete is not compensated with money for his/her performance
False
True
13
Sports are a source of diversion or physical activity engaged in for pleasure
False
True
14
Media Revenue does not go to the team or league
True
False
15
The reason for the success of organized sports is the fan
True
False
16
Role of Promotion is to
Suggest, Remind, Prompt
Prompt, Inform, Persuade
Remind, Inform, Suggest
Inform, Persuade, Remind
17
Networks don't need to buy rights to broadcasts
True
False
18
Which of the following is a media type used in sports marketing
TV/Broadcast
Outdoor/Tranist
Internet/social/digital
All of the above
19
The 80/20 rule is where 80 percent of a companies sales are generated by 20% of its loyal customers.
True
False
20
A goal of sponsorships is to increase awareness
False
True
21
Putting a logo on a sports teams jersey is not an example of marketing through sports
True
False
22
The more costly the stadium is, and the increase in salary for athletes, cause for tax increase
True
False
23
Sponsor Acquisition determines scope, global, international, national, regional, and local
False
True
24
The goal of a stadium is to create value in time spent at the stadium
True
False
25
Marketing Information Management is: The activity or business of promoting and selling products
False
True
26
A timeline of promotional activities to be run prior to, during, and after an event
Advertising Schedule
Sales promotion
Publicity
Direct Marketing
27
Participants in sports have two classifications: Amateur and Champion
True
False
28
Sponsorship leveraging is when you get as little value from a sponsorship agreement
True
False
29
Selling is: Responding to consumer needs and wants through planned, personalized communication in order to influence.
True
False
30
Sanctioned sports examples are: NCAA, NBA, NFL, MLB
False
True
31
Sports Sponsorship: Investment in a sports entity or property to achieve organizational goals
True
False
32
Promotion is: The effort to inform, persuade, and remind current and potential customers about a business's products.
False
True
33
Demographics refers to the segmentation of the market based on where people live
False
True
34
The most expensive form of promotion
Sales Promotion
Public Relations
advertising
Personal selling
35
Direct Broadcast examples are like, Roku and Apple TV
True
False
