What are the positive effects of the media on sport?

Sports promoted and attract participants

Which 3 factors have lead to the commercialisation of contemporary sport?

advertising, professionalism, sponsorship

Which is a negative effect that media may have on spectators

Spectators become arm chair supporters

Choose a positive effect of commercialisation on performers

Sponsorship helps with equipment and training

Identify a negative effect of commercialisation on spectators

Cost of subscribing to a sports channel can be restrictive

Which TWO answers below state the positive effects of the media on spectators?

Allows a global fan base, Increases participation

What are the negative effects of commercialisation on sport?

Less popular sports have fewer sponsors

What is a negative effect of commercialisation on an individual sport?

Less popular sports lose commercial investment

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Commercialisation and Media

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The effect of commercialisation and media on sport. OCR new spec.

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Questions 13

Answers

1
What word best describes the relationships within the golden triangle?
Invaluable
Individual
Inextricable
Inter-related
2
What are the positive effects of the media on sport?
Sports promoted and attract participants
Increased revenue for NGB's
Sport can reflect society
Promote athletes and sports brands
3
Which 3 factors have lead to the commercialisation of contemporary sport?
public interest, golden triangle, advertising
advertising, professionalism, sponsorship
media, spectators, sponsorship
profit making, entertainment, media
4
Which is a negative effect that media may have on spectators
It does NOT influence violent behaviour
Poor sporting highlights shown
Spectators become arm chair supporters
Increases participation at grass roots level
5
Choose a positive effect of commercialisation on performers
more information and education
Sponsorship helps with equipment and training
Advertising can be intrusive
More opportunities to experience sport
6
Identify a negative effect of commercialisation on spectators
Media has growing control over the sport
Increased social media
Cost of subscribing to a sports channel can be restrictive
Media coverage more global than before
7
Increased media exposure leads to...
Increase in profit
Decrease in participation
Spectator numbers maintained
Decrease in grass root participation
8
Which TWO answers below state the positive effects of the media on spectators?
Allows a global fan base
Improved facilities
Increases participation
Makes a performer a commodity
9
What is a positive effect of commercialisation on society?
Increase in role models
Clubs have an increase in revenue
Decrease in role models
Increase in negative role models
10
__________ is a relatively cheap form of production.
Spectatorship
Media
Advertisement
Sponsorship
11
What are the negative effects of commercialisation on sport?
Negative role models
Less media coverage of sport
Less popular sports have fewer sponsors
Increase athlete deviance
12
What makes up the golden triangle?
sport, society, apprenticeship
media, sport, sponsors
media, society, sponsorship
sport, media, business
13
What is a negative effect of commercialisation on an individual sport?
Less popular sports lose commercial investment
TV becomes boring
Women's sport becomes dominant
Popular sports have increased investment

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