Unit 7 Crafting Messages for Electronic and Social Media Test Review

Question 1

The ___ feature of instant messaging enables users to see which people are at their desks

Accepted Answer

presence awareness

Question 2

Uses social networks/media to give customers a convenient way to get help from a company

Accepted Answer

Social customer service

Question 3

Bc many email programs display the first few words or lines of incoming messages, you should

Accepted Answer

treat the 1st sentence as an extension of your subject line

Question 4

The measure of how effectively a company engages with online stakeholders is

Accepted Answer

brand socialization

Question 5

A ________ offers regular podcasts on a consistent theme, designed for a public audience.

Accepted Answer

podcasting channel

Question 6

Compared to email, instant messaging (IM)

Accepted Answer

offers greater speed

Question 7

Foursquare is an example of _________ social networking.

Accepted Answer

location-based

Question 8

_____ represents the use of game thinking in mobile apps & web services to engage audiences

Accepted Answer

gamification

Question 9

Which of the following is a compelling advantage of IM in the workplace?

Accepted Answer

IM closely resembles one-on-one conversations

Question 10

Consuming large amounts of small pieces of information instead of reviewing a larger document

Accepted Answer

content snacking

Question 11

Using "teasers" in electronic media as a way to pull readers/listeners into a story

Accepted Answer

is acceptable, as long as the payoff is valuable/legitimate.

Question 12

Ppl who engage in similar work, though they might be geographically dispersed, are known as

Accepted Answer

communities of practice

Question 13

. A ________ is a social media site where users, not owners, contribute most of the content.

Accepted Answer

user-generated content site

Question 14

Retweeting is the microblogging equivalent of

Accepted Answer

using content curation to share content from other bloggers

Question 15

The use of ________ represents a fundamental shift in business communication.

Accepted Answer

social media

Question 16

When you're posting comments on social media,

Accepted Answer

provide short "chunks" of info that can help others

Question 17

The subject line of an email message

Accepted Answer

helps recipients decide whether to read the message

Question 18

Many businesses now use blogs to

Accepted Answer

keep project teams up to date

Question 19

Social networks are a natural tool for bringing together ___ people who engage in similar work.

Accepted Answer

communities of practice

Question 20

When you're writing email messages in the workplace, remember that business emails

Accepted Answer

require a higher level of quality than personal emails.

Question 21

A community of interest that forms around a specific product is sometimes called a

Accepted Answer

brand community

Question 22

Email hygiene refers to

Accepted Answer

all the efforts companies make to keep email clean and safe

Question 23

Socialization accounts for _________ of a company or brand's global reputation.

Accepted Answer

more than half

Question 24

A ________ is the online equivalent of recorded radio or video broadcasts.

Accepted Answer

podcast

Question 25

One of the biggest attractions of podcasting is

Accepted Answer

the conversations, person-to-person feel of the recording

Question 26

Networks that focus on a particular function or audience are known as

Accepted Answer

public, specialized networks

Question 27

When a summary appears at the beginning of an article or webpage,

Accepted Answer

it acts as a miniature version of the document.

Question 28

Podcasts differ mostly from written messages in the ________ step of the 3 step writing process

Accepted Answer

completing

Question 29

Twitter-ready bites of information, extracted from a blog post or other message, are called

Accepted Answer

tweetables.

Question 30

One strategy an organization should use to build its social network is to

Accepted Answer

maintain a persistent online personality

Question 31

The _____ of an email is important because it helps readers decide whether to read or delete it

Accepted Answer

subject line

Question 32

Some email users employ ____ to express emotional nuances in casual or informal email messages.

Accepted Answer

emoticons

Question 33

YouTube, Wikipedia, and Twitter are popular examples of

Accepted Answer

user-generated content sites

Question 34

Many companies have formal email policies that include restrictions on sending

Accepted Answer

all of the above

Unit 7 Crafting Messages for Electronic and Social Media Test Review

Questions 34

Unit 7 Crafting Messages for Electronic and Social Media Test Review

Questions 34