Chapter 1 Vocab game

The practice of combining the price of several different services into one price

any company that uses raw materials or components to create finished goods is...

People who work for another person or company in exchange for moeny

A "giveaway" item or free gift...

A detailed guide with marketing goals and strategies for reaching your goals

Often sent with a press release to introduce it...

The process of running a business of one’s own

Which of the following is an advantage of entrepreneurship?

A manager within a company who promotes innovative product deployment and marketing

The process you use to make potential customers aware of your product or service

The reason that a customer may be reluctant or cautious about buying

A group of specific promotional activities built around a particular theme or goal

Thoughts or concepts that come from creative thinking

The ability to learn a particular kind of job

An agreement between a supplier and retailer granting the retailer rights within a specific geographical area

Another form of social media is

when a retailer wants to reduce the price of a product...

Team members who have the right set of skills needed to get the job done are demonstrating

How a company chooses the five P's...

a person responsible for controlling or adminstering all or part of a company or similar organization.

Making a product available at as many sales outlets as possible

Somebody who starts their own bussniess is...

a businessn that provides a skilled service, personal labor, or expertise instead of a physical product is...

Special meetings at which companies of the same or related industry display their products

A creative problem-solving technique that involves generating a large number of fresh ideas