Michael Jordan talking about how he loves to wear a particular brand of t-shirt.

This statement is an example of a celebrity endorsement.

How would you define the "Message" of a TV commercial

The central idea of a TV commercial.

Short and memorable phrase used to promote a product

What is a target audience?

The people the business want to sell to

If you're not an expert, you can still establish ethos by ____________

citing/quoting people who are experts

Which is an example of a rhetorical question?

"Do you want your children to be homeless in the future?"

What is the closest definition of rhetorical question

Is a question that is not meant to be answered

What is alliteration?

The same letter or sound repeated at the beginning of words

Which statement describes "Visual Techniques"

What you see/read in the commercial.

How would you describe a Target Audience?

People of a certain age, gender, marital status, etc.

Which is a definition of pathos?

Appeal used to emotionally motivate an audience.

What is an infomercial?

An advertising film which promotes a product in an informative way

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28 termsStudBud Administration

This Quiz will see how much you remember from last week's lesson!

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Questions 28

Answers

1
Michael Jordan talking about how he loves to wear a particular brand of t-shirt.
This statement is an example of corruption
This statement is an example of a target audience
This statement is an example of a celebrity endorsement.
This statement is the message
2
What is the target audience for the following commercial?
Children
Adults
Teenagers
Elderly
3
How would you define the "Message" of a TV commercial
What you see/read in the commercial
What you hear in the commercial.
The central idea of a TV commercial.
When a famous person promotes a product
4
What is a Slogan?
Short and memorable phrase used to promote a product
A Humorous use of a word.
Using someone famous to sell products
A new Word
5
What is a target audience?
None of the above
The people the business want to sell to
The people the business want to work for them
The people the business does not want to sell to
6
statistics is another example of Ethos
TRUE
FALSE
7
Which of these is an example of a "slogan"
When a famous person talks about a product.
Just do it.
Ya Mum.
Teenage boys.
8
If you're not an expert, you can still establish ethos by ____________
pretending you're an expert
citing/quoting people who are experts
stealing ideas
9
Would a wall of family pictures appeal to Ethos, Logos, or Pathos?
None
Logos
Ethos
Pathos
10
Is this ethos, pathos or logos?
ethos
pathos
logos
11
Is this Pathos, Ethos, or Logos?
Pathos
Ethos
choose progressive(jk) !
Logos
12
Is this pathos, ethos, or logos?
pathos
ethos
logos
Aveeno
13
Which is an example of a rhetorical question?
"Go to your room now!"
"Do you want your children to be homeless in the future?"
"How old are you?"
"I am going to the park"
14
What is the closest definition of rhetorical question
Rhetorical question is a question that is rhetorical
Is a question that is meant to be answered
Is a question no one knows the answer to
Is a question that is not meant to be answered
15
Choose ethos, pathos or logos
Ethos
Pathos
Logos
16
What is the following an example of "dialogue, slogan, jingle, music, sound effects, etc."
Aural techniques
Target Audience
Logos
Testimonials
17
Logos uses ____________________________.
all of the above
statistics
facts
evidence
18
What are these images an example of?
Endorsements
Company signs
Logos
Artworks
19
Logos apply to human reason
True
False
20
When I see a commercial on TV, the purpose is usually to:
Entertain me!
persuade me!
IdK!
Inform me!
21
What is alliteration?
the same syllable repeated in a sentence
The same letter or sound repeated at the beginning of words
the same word repeated in a sentence
22
What is this advertisement saying about the product?
It should be opened at celebrations
It will give you energy
It will make you happy
It's delicious
23
Which statement describes "Visual Techniques"
“Just do it”“You are worth it”
A mark or symbol that represents a company or product.
What you hear in the commercial.
What you see/read in the commercial.
24
How would you describe a Target Audience?
When a private citizen promotes the product
People that are watching the commercial
Short and memorable phrase used to promote aproduct.
People of a certain age, gender, marital status, etc.
25
Which is a definition of pathos?
Appeal to reason by offering clear ideas using facts, etc.
Appeal used to emotionally motivate an audience.
Appeal used to demonstrate speakers credibility.
26
A real consumer who talks about how much money he is saving with his new car insurance. Is a..
Celebrity Endorsement
Target Audience
Testimonial
Message
27
What is an infomercial?
A short film with the purpose to entertain the audience
A type of TV show genre
An informative documentary that educates audiences
An advertising film which promotes a product in an informative way
28
Is this logos, ethos, or pathos?
ethos
pathos
wear your seatbelt
logos

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