Event Planning and Marketing

Question 1

4 Realms of Experience... Select the correct 4

Accepted Answer

Escapist experiences, Entertainment experiences, Aesthetic experiences, Educational experiences

Question 2

Sport organizations compete and cooperate simultaneously

Accepted Answer

True

Question 3

Sport is inconsistent and unpredictable

Accepted Answer

True

Question 4

Excellent customer service cannot be an accident, rather, it must be planned.

Accepted Answer

True

Question 5

Experiences are meant to be memorable and to engage in a personal way.

Accepted Answer

True

Question 6

Three major phases of one-off organizing major sports events...

Accepted Answer

Planning, Implementation, Wrap Up

Question 7

How an individual is introduced to sport...

Accepted Answer

can influence his/her future involvement in and commitment to sport

Question 8

Price: Must cover the cover the cost of the product and the return to the producer to compensate for the risk incurred

Accepted Answer

True

Question 9

To develop a strong marketing strategy and formulate a plan, a facility and/or event must determine what is...

Accepted Answer

feasible

Question 10

Competitors, Spectators and event staff desire occurrences beyond the goods or services alone

Accepted Answer

True

Question 11

Sport is even more unique than other business fields and industries

Accepted Answer

True

Question 12

Volunteers are driven to action by many factors

Accepted Answer

True

Question 13

Price: Customers equate price to value and quality

Accepted Answer

True

Question 14

Designing the Experience: Engaging the Senses

Accepted Answer

The theme can be enhanced by stimulating the senses.

Question 15

When hosting an annual event in the same site, like a high school state softball championship... (Pick Two)

Accepted Answer

many people will continue to work on the event year after year, the operations can become routine

Question 16

Events that move around and usually require the formation of an organizing or host committee to plan the entire event.

Accepted Answer

Super Bowl, Olympics, Final 4

Question 17

The gap between what you experience and what you expect is called...

Accepted Answer

Frustration Gap

Question 18

Event experiences are...

Accepted Answer

Subjective

Question 19

Designing Experiences: Theming is more than decorations.

Accepted Answer

True

Question 20

Good planning and implementation are all you need for a successful event.

Accepted Answer

False

Question 21

Consumer involvement is a blend of... (Pick Two)

Accepted Answer

the degree of importance sport has in his or her life, the individual’s interest in sport

Question 22

Warren Buffet once said that it takes 20 years to build a reputation, but only...

Accepted Answer

5 minutes to ruin it

Question 23

Sporting events are consumed as they are produced.

Accepted Answer

True

Question 24

Price: There are a number of philosophies on what constitutes a fair price

Accepted Answer

True

Event Planning and Marketing

Questions 24

Event Planning and Marketing

Questions 24