Persuasive Analysis

A viewpoint that OPPOSES your main argument

Logos

Written with the intent to explain the steps in a procedure, as in a recipe.

Text that presents factual info, including expository, persuasive, and procedural texts.

The assumption that one event caused another because it occurred earlier in time.

Presents a narrow, fixed idea about all the members of a group.

Incorrect or problematic argument not based on sound reasoning, often found in advertising.

Use of loaded words to create negative feelings about a person, group, or thing.

A recommendation made by someone who is well-known but not necessarily an authority.

Aristotle's 3 fundamental appeals to convince a person are:

Used to convince an audience to accept ideas without considering other viewpoints.

The use of several diff. media (text, audio, graphic, video, or animation) to convey a message.

Saying the same thing over and over again using different words.

Ethos

Refer to people who are experts on a subject.

Pathos

Made up of words with strongly positive or strongly negative shades of meaning.

A conclusion drawn from too little evidence.

Appeals to the "everyone is doing it" mentality.

Use strong feelings, rather than facts and evidence, to persuade.

A writer's viewpoint, opinion, or position on a problem or an issue.

Methods used to persuade readers to accept a particular opinion.

A broad conclusion using all-or-nothing words like every, always, and never.

Sends the message that something is valuable because only special people appreciate it.

Written with the intent to persuade or convince the reader of something.

A claim and supporting evidence which provides reasons and/or evidence to support the argument.

Generating ideas quickly to solve a problem, clarify a concept, or inspire creative thinking.

Leading question that has an obvious answer, suggesting that anyone w/ common sense must agree.

Relies on the support of a celebrity, an expert, or a satisfied customer.