Distribution, marketing information management, pricing, product and service management, promotion and selling are...

the 6 core standards of marketing

The creation and maintenance of satisfying exchange relationships

the amount of money people can spend after paying for necessities

Analyzing market company wants to serve/determine how to compete in markets

using sports to market products

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Sports Marketing Unit 1

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Questions 15

Answers

1
The locations and methods used to make products available to customers
pricing
product
distribution
promotion
2
the # of times per advertisement, a game that a product or service is associated with an athlete, team, or entertainer
sports marketing
Emotional value
Gross impression
Timing
3
shared characteristics of a group
grouping
marketing
sports marketing
demographics
4
Distribution, marketing information management, pricing, product and service management, promotion and selling are...
the standards of entertainment
the 6 core standards of marketing
ways to get the timing right
sports marketing
5
What is Marketing?
performance that people are willing to spend their money/time watching
influencing how people choose to spend their time/money on entertainment
The creation and maintenance of satisfying exchange relationships
Identifying your customer and the needs of your customer
6
Discretionary income
Ways to make customers aware and encourage them to buy
the creation and maintenance of satisfying exchange relationships
the amount of money people can spend after paying for necessities
the financial valuation of the goods and services they offer
7
determining the best way to get a company's products or services to customers
pricing
channel management
product/service management
marketing-information management
8
how a business blends the four marketing elements of product, price, promotion, and distribution
management
marketing
marketing mix
advertizing
9
Why does the rating of a show or program matter to a marketer?
ratings down mater to a marketer
They don't care
More viewers=more money
They want to be liked by the public
10
Market planning
Analyzing market company wants to serve/determine how to compete in markets
the creation and maintenance of satisfying exchange relationships
determining the best way to get a company products or services to customers
Ways to make customers aware and encourage them to buy
11
Developing, designing, mantaining, improving, and aquiring products or services to meet a costomers needs and wants
pricing
product/service management
marketing-information management
channel management
12
What is the primary focus of marketing?
making money
satisfying customer needs
spending money
growing a company
13
Sports marketing
using sports to market products
age, gender, ethnic background, income level, and education level
the number of times per advertisement, is associated with a specific thing
selling sports games tickets
14
Establishing and communicating to customers the value or cost of a good or service
pricing
product/service management
channel management
marketing-information management
15
A performance that people are willing to spend their money and spare time watching
entertainment marketing
entertainment
sports marketing
marketing

Sports Marketing Unit 1 Flashcards | StudBud