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Lesson 14 Esthetics Flashcards | StudBud
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Lesson 14 Esthetics
Lesson 14 Esthetics
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1
Your personnel is your ___________.
clientele
competition
staff
customer base
2
Because appearance and style help make a good first impression, which of the following should you AVOID at an interview?
wear strong but stylish cologne or perfume
wear fashionable clothing
wear fashionable and functional accessories
have well-groomed nails
3
What should you NOT do if you want to be as successful as top professionals in the beauty and wellness industry?
draw on a reservoir of self-confidence to meet challenges
use your time wisely
rely on others
plan for the future
4
The document that outlines the duties and responsibilities of a particular position is known as a(n) __________________.
career resume
employment status
employment classification
job description
5
Which of the following is MOST likely to be a benefit of public speaking in front of local groups?
you will demonstrate that you are a "glass half full" type of professional
you will show your reliability as a beauty industry professional
you will showcase your ability to use social media
you will put yourself in front of people who are potential clients
6
Marketing is the means for ___________________.
selling and promoting your business
designing your salon, spa, or barbershop space
recruiting and hiring your staff
keeping your clientele satisfied
7
The first reality of a service position is that your career revolves around __________________.
you
the general public
your clients
your boss
8
When targeting potential employers, which of the following should you NOT do?
locate an establishment that serves the type of clients you wish to serve
begin your search immediately after graduation
keep the establishment's culture in mind
check out websites and social networking sites
9
As you become more and more experienced, you should see a reduction in the ______________.
amount of time it takes you to perform services
number of clients you see
number of services you perform in a given day
amount of money you earn
10
What should be your main concern when planning and constructing the best physical layout for the business you envision?
maximum profitability
maximum efficiency
stylistic aesthetics
your competitor's layout
11
Why will you need to purchase insurance when you open your own business?
it protects you against malpractice suits
it protects the general public against auto mishaps in front of your store
it protects your clientele against falls and accidents
it protects your staff against compensation loss for sick days
12
A realistic benchmark for the net profit of a salon, spa, or barbershop is ________________.
75%
50%
5%
15%
13
What does adding services and retail sales to your service tickets mean for your business?
additional revenue
additional clientele
additional advertising
additional risk
14
In the beauty and wellness industry, the first step in selling is to sell ________________.
a product
yourself
your shop
a service
15
Which part of your business plan should outline all of the research regarding what clients your business will target?
marketing plan
vision statement
mission statement
organizational plan
16
Which of the following is a LEGAL question an interviewer can ask a job candidate?
what is your native language?
are you physically able to perform this job?
are you a U.S. citizen?
how old are you?
17
How long is it MOST likely to take to determine and complete all of the aspects of starting your business?
1 year
6 months
1 month
10 years
18
Which of the following is the BEST vehicle for others to promote you and your business via viral marketing?
email
television
face-to-face word of mouth
social media
19
Which of the following types of business ownership is MOST likely to raise capital by offering shares of stock?
a sole proprietorship
a single franchise
a partnership
a corporation
20
Which of the following is GOOD behavioral advice for an interview?
bring a hot cup of coffee
criticize former employers when given the chance
try not to smile, if possible
do not sit until you are asked to do so
21
Which of the following should you NOT do if and when your interviewer invites you to ask them questions?
ask: "when will the position be filled?"
say: "I don't have any questions for you at this time."
ask: "what are you looking for in a beauty pro? "
ask: "how long do employees typically work here?"
22
In order to meet your clients' needs, you must do all EXCEPT which of the following?
put yourself first
be a lifelong learner
be true to your word
be punctual
23
Which of the following is TRUE of jobs for entry-level beauty professionals?
changes in the economy can dramatically change the number of jobs available
there are more people who want them than there are jobs available
people must rely on others to get these jobs
there are more jobs available than there are people to fill them
24
Which of the following is an essential set of benchmarks that, once achieved, helps you realize your mission and vision?
objectives
goals
statements
policies
25
Your first job in this industry will also likely be your _________________ job.
only
best
most lucrative
most difficult
26
Which of the following is NOT one of the questions you should expect to be asked during an interview?
why do you want to work here?
what is your native language?
how would you handle a problem client?
which skills do you feel are your strongest?
27
The key duty of receptionists is ________________.
answering the phone
greeting clientele at the door
booking appointments
assisting stylists with their work
28
Being a person who always sees the glass as half full is one important way to be
positive
professional
reliable
respectful
29
Which of the following should you do the day after your interview?
send a text asking when you can start
follow-up with a thank-you note or email
request a second interview
call to see if they've made a decision
30
Which of the following is NOT true of most of the top professionals in the beauty and wellness industry?
they were born successful
they achieved success through energy
they achieved success through persistence
they achieved success through self-motivation
31
If you understand the strategies for successfully taking tests, then you are:
test-wise
career ready
psychologically fit
hardworking
32
What should you do if you have a conflict with a coworker on the job?
you should be willing to leave the conflict unresolved
you should be able to discuss the conflict with others who aren't involved
you should be willing to escalate the conflict if necessary
you should be willing to resolve the conflict
33
Chair or booth rental might be perfect for individuals who _______________.
do not have the time to build up their own clientele independently
need full-time employment
wish to take a stepping-stone approach to business ownership
rely on only one job for income
34
What is the best way to record your tips and additional income?
keep a daily log
keep a monthly log
guesstimate as best you can while you are preparing your annual taxes
enter them into a spreadsheet immediately after a client tips you
35
Which of the following is LEAST likely to happen if you do not pay back your student loans?
you will face legal action
you will harm your personal credit
you will not be allowed to graduate
you will default on those loans
36
Which of the following should you do the morning of the exam?
skip breakfast
review the material heavily
arrive to the test site early
try to get amped up physically
37
The average time a potential employer will spend scanning a resume before deciding whether to grant an interview is:
20 seconds
4 minutes
20 minutes
2 minutes
38
Why should beauty professionals get familiar with several compensation structures before starting their careers?
ultimately you will be an entrepreneur and need to compensate yourself
this industry does not compensate people using traditional methods
employees can choose their compensation method
there are many ways an employee might be compensated in this industry
39
If you are an owner of a salon, spa, or barbershop, which of the following is TRUE?
you are guaranteed to have losses
you are guaranteed to have large profits
there is no guarantee of any profits
you are guaranteed to have small profits
40
Which of the following is LEAST likely to be true if you are an employee of a salon, spa, or barbershop?
you will work on a salary-plus-commission basis
you will work as an independent contractor
you will work on a commission basis
you will work on a salary basis
41
You will want to base your business location on _______________.
proximity to your home
costs of rent, lease, and utilities
how many cars drive by per hour on average
your primary clientele and their needs
42
Which of the following should you AVOID in order to become a good team player?
negativity
relationship building
being subordinate
resolving conflicts
43
Why is it important for you to report all of your income, even cash tips that are not shown on your paycheck?
you will increase the value of the tips in real dollars over the long term
for a bigger refund on taxes due to more income reported than your paycheck
you will increase your future Social Security benefits
you will encourage future clients to tip more frequently & more generously
44
Which of the following should you AVOID doing when you take the exam?
answer the easiest questions first
ask questions of the examiner
skim the entire test before beginning
make changes to answers without a good reason
45
To overcome a client's objection, ___________________.
reword the objection in a way that addresses the client's need
state things in such a way as to avoid having the client change their mind
avoid stating things in terms of the client's benefit
do not acknowledge what the client said
46
A job where you perform full-service treatments like massages and pedicures, and clients expect pampering can be found:
basic value-priced operations
booth rental establishments
high-end establishments or day spas
mid-priced full-service establishments
47
Which is MOST likely to increase a beauty professional's chances of quickly building a solid and loyal clientele?
concentrate on a common, popular niche within the beauty business
employ advanced marketing and publicity strategies
select a specific location where the competition for clients is saturated
live and work in a rural area or small town
48
Which of the following should you do if you don't feel comfortable writing a resume?
apply for a different job
explain to your prospective employer that you're not comfortable writing it
seek a professional resume writer
present your resume orally
49
When preparing your professional resume, avoid:
including your name, address, and phone number
listing your skills and accomplishments
including your email address
making it longer than one page
50
Which of the following must always be your first concern as a beauty industry professional?
using social media
asking for your clients' email addresses
showing up to work on time
providing good-quality service
51
Which of the following will be LEAST important in becoming a successful entrepreneur?
attracting clients to your business
maintaining loyalty of clients over a long period of time
paying employees a salary instead of a commission
attracting employees to your business
52
Recommending and selling additional services to your clients is called:
public speaking
rebooking
retailing
ticket upgrading
53
Why is being paid an hourly rate usually the best way for new beauty professionals to start out?
new beauty professionals rarely have an established clientele
only those beauty professionals on hourly rates can also receive tips
beauty professionals making an hourly rate also earn the highest commission
receiving an hourly rate ensures any beauty professional the highest income
54
If you are using an expensive product during a service, what should you AVOID doing in order to sell it to the client?
placing the bottle of product in the client's hand
keeping the bottle of product within view
discussing the cost savings of the generic brand
talking about the benefits of the product
55
Which of the following BEST describes promotional efforts that are paid for and that are intended to increase business?
viral marketing
social media usage
word-of-mouth
advertising
56
If you wanted to "give yourself a raise," the BEST way to do so would be to ____________________.
retail less
spend less money
decrease service prices
work fewer hours
57
How does the U.S. Internal Revenue Service (IRS) categorize independent contractors and booth renters?
as part-time employees
as full-time employees
as temporary workers
as self-employed workers
58
Which of the following BEST represents retailing?
recommeding a client buy products that you use on them during a service
recommending a client see someone else in your place for a special service
recommending a client make an appointment now to come back in six weeks
recommending that a client see someone in another place for a service
59
Which of the following is MOST dependent on a loyal client base?
retailing more
spending less money
increasing service prices
working more hours
60
If you're looking for secure pay and benefits, and the ability to move to a different state, where should you focus?
small independent shops
independent chains
booth rental establishments
large national chains
61
When is the BEST time to think about getting your clients back in for their second appointment?
before they come in for their first appointment
immediately after they leave from their first appointment
while they are at the shop for their first appointment
within a week after their first appointment
62
Which of the following is GOOD advice regarding your practical exam?
never bring the same model with you to the exam with which you practiced
take the exact same approach as you did for your written exam
make a list of equipment you are expected to bring to the examination
watch to see what other test candidates are doing; it might give you a hint
63
When preparing for your first interview, make sure that you have all BUT which of these materials to bring along?
report card from your most recent schooling
names and phone numbers of previous employers
driver's license or number
Social Security card or number
64
If you are interested in booth rental, which of the following states should you NOT move to?
California
New York
Florida
Pennsylvania
65
Which of the following is NOT considered to be a "whole you" or holistic hint to keep in mind when preparing for a test?
get plenty of rest the night before the exam
avoid cramming the night before an exam
avoid reviewing your notes too early in the semester
dress comfortably and professionally
66
The modern version of word of mouth is ______________.
billboard marketing
viral marketing
radio spots
television advertising
67
Which is the MOST important reason to create incentives in the form of money or prizes for your employees?
incentives are appreciated by employees and clientele alike
incentives can be in lieu of regular pay
incentives can inspire employees to achieve more
incentives are a tax write-off
68
Which is the most important factor that will affect how well you perform during your state's licensing exam?
your physical and psychological state
your note-taking skills
your time management skills
your mastery of course content
69
Which of the following should you AVOID doing when you make your first contact with a salon, spa, or barbershop?
explain that you are preparing to graduate from beauty school
send text message to the owners before making a phone call or in-shop visit
ask if you can make an appointment to go in and observe in person
use your best telephone manner when on the phone with owners
70
If you want to subtly increase the breadth and scope of your professional contacts, you should start with:
networking
deductive reasoning
targeting
studying
71
Deductive reasoning is the process of reaching logical conclusions by employing __________________.
practical induction
logical reasoning
illogical reasoning
a best-guess strategy
72
As you list former and current positions on your resume, you should focus on:
duties
responsibilities
achievements
salary history
73
Which part of your business plan should include a description of how the business will run administratively?
marketing plan
vision statement
mission statement
organizational plan
74
Which of the following is NOT an example of a soft skill?
a positive attitude
study habits
punctuality
interpersonal skills
75
Why would it be beneficial for someone to rent a booth at a salon, spa, or barbershop?
to receive full health benefits
to set up one's own business
to receive a regular, steady salary
to gain full-time employee status
76
To narrow your esthetics career goal into reality which is NOT an important question to answer?
Which clientele do you want to work with?
What fees must be paid and what courses must be taken to get you started?
What particular areas within the industry are the most interesting to you?
What do you really want out of a career in the beauty industry?
77
Which is NOT a required step toward landing that professional position you've been hoping for in the beauty industry?
fill out a state licensing board application in order to secure credentials
pay the fee in order to secure your required credentials
connect with a close friend or relative already in the industry
pass your state's licensing exam
78
After submitting a resume to and requesting an interview with the owner or manager of a salon, you should follow up in:
a month
a day
a year
a week
79
Which of the following is the MOST important question to ask yourself when creating your brand identity?
what is my business's point of difference?
what will my profits be in year one?
which employees should I hire?
who are my potential customers?
80
Which of the following BEST defines a resume?
a thorough, complete oral description of your education and work experience
a thorough, complete written description of education and work experience
a written summary of a person's education and work experience
an oral summary of a person's education and work experience
81
Beauty professionals should study and have a thorough understanding of career-planning because:
it will guarantee you a job with high wages and good working conditions
you can bypass the state board exam and move straight into your career
it will provide you with the confidence needed to get a job that suits you
it automatically translates into high test scores
