Consumer Behaviour Flashcards

1

A premium organic food brand in the UAE targets consumers who prefer healthy eating,and a natural lifestyle. Example

2

Which of the following is an example of demographic segmentation?

3

A luxury fashion brand is planning to expand its market in the UAE.

4

Frequent flyer programs that reward loyal airline customers are an example of which type of segmentation?

5

A fast-food chain offering different menu items in different countries is an example of which segmentation type?

Consumer Behaviour