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Marketing
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1
What is marketing plan?
helps a home
helps each other out with something
Has a situation analysis,a marketing strategy, and expense.
helps a business
2
A complementary good of sneakers is
shorts
socks
nike
adidas
3
Which mobile phone manufacturer has the highest market share in the world?
apple
nokia
blackberry
samsung
4
what is a target market?
people who do not want the product
people who do not need the product
product cost
a particular group of people at which a product is aimed
5
The marketing mix can best be described as which of the following?
The elements a marketer is attempting to sell
The pieces necessary to create an advertisement
Variables marketers control to influence a business’ success
The ways a business can benefit from marketing
6
what is CRM?
Courtesy Reply Mail
Crisis Response Management
Customers Relationship Management
Composite Risk Management
7
SWOT stands for
Situations, Weaknesses, Opportunities, & Threats
Strengths, Weaknesses, Opportunities, Tasks
Strengths, Weaknesses, Objectives, & Threats
Strengths, Weaknesses, Opportunities & Threats
8
Pizza ovens at a pizza shop would be an example of which economic resource?
human
entrepreneurship
capital
natural
9
What is a healthy goal of an economy
increase unemployment
maintain stable prices
decrease prouctivity
frictional employment
10
In Marketing Concept the focus is on who?
customers
employee
consumers
entrepreneurs
11
Which of the following is NOT an example of demographics?
gender
advertising
income
age
12
What is positive factor the consumers and businesses have during the recovery cycle?
domestic
inflation
Labor
land
13
what is equilibrium?
when supply and demand meet
when supply and demand are not equal
when demand exceeds supply
when supply is slightly more than demand
14
Promoting your brand or business as a whole is what kind of marketing?
indirect
promotional
institutional
direct
15
Promotion is the effort to...
inform current and potential customers
persuade current and potential customers
entertain current and potential customers
explain current and potential customers
16
How does the government control inflation?
increase prices
borrow money
lower interest rates
raise interest rates
17
The element of the marketing mix known as “place” refers to which of the following?
Where materials used to make products & services come from.
Where products and services are manufactured
Where products and services are thrown away
Where products and services are made available to customers
18
The effort to inform, persuade, or remind customers about a business's products or service
Promotion
Selling
Product Service Management
Pricing
19
When does an exchanges happen in the marketplace?
when someone distributes something
when someone exchanges something
everytime someone sells or buys something
when someone ships something
20
Which of the following is NOT one of the “four Ps”?
promotion
place
profit
price
21
What is the purpose of CRM?
to combine customers information
to combine products
to combine customers feedback
to combine income money
22
Verizon Wireless salesperson offers me the choice of a Samsung Galaxy or iPhone 7
Promotion
Distribution
Financing
Selling
23
What are 4 basic marketing strategies
profit,purchasing,process
production,product,price,place
price,place,product,promotion
product,price,place,promotion
24
Definition of marketing ?
The act of keeping financial accounts
The act of promoting and selling products or services.
The exchange of a commodity for money.
The act of making from components or raw materials
25
What is 1 thing Organizational Markets want to do?
increase expenses
decrease sales
decrease efficiency
Increase Productivity
