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Unit 5 - Marketing Flashcards | StudBud
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Unit 5 - Marketing
Unit 5 - Marketing
40 terms
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StudBud Administration
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19 plays
marketing, advertising, promotional mix, pricing
Flashcards
40 cards
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Practice quiz
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Questions
40
Answers
1
Which of the following is NOT a type of public relations activity?
Press kits
Public events
Sponsorships
Door-to-door sales
2
What type of propaganda uses negative words or feelings against an idea, product, or person?
Transfer
Name-calling
Flavor
Glittering generalities
3
A face-to-face interview is a data collection technique used in which type of research?
Quantitative
Qualitative
4
A man in jeans & a t-shirt appearing in an ad for a pickup truck is an example of
Plain folks
Glittering generalities
Emotions
Transfer
5
Which of the following is NOT one of the three advertising decisions?
Budgeting
Medium
Time of Day
Frequency
6
Company's _ evaluated internally as opposed to _ which are evaluated based on external factors
Abilities; Challenges
Services; Options
Workflow; Orientation
Strengths; Opportunities
7
A store is offering 50% off Halloween decorations on Nov 1st. This is which type of discount?
Quantity
Employee
Seasonal
Cash
8
What is the price for a laptop which costs $500 to manufacture, if the markup percentage is 30%
$530
$650
$730
$150
9
What is the segment of individuals who benefit from your product called?
Audience
Ideal
Target market
Viewers
10
The need for love and companionship would be included in which level of Maslow's hierarchy
Self-esteem (4th level)
Safety (2nd level)
Psychological (3rd level)
Physical (1st level)
11
Which of the following is NOT a benefit of marketing?
Higher prices
Added customer value
New & improved products
Lower prices
12
Advertising is a form of paid and non-personal promotion.
True
False
13
Which of the following is a qualitative research method?
Interview
Experiment
Survey
Questionnaire
14
Promotional planning is the combo of strategies & cost-effective use of resources to promote
False
True
15
When a commonly admired virtue is used to inspire positive feelings.
Fear
Transfer
Virtue polling
Glittering generalities
16
A famous person used to endorse a product or candidate is known as?
Transfer
Emotional words
Feel good advertising
Testimonial
17
Which of the following is an example of sales promotions?
Sponsoring a soccer league
Telemarketing
Coupons & rebates
Slogans
18
Which of the following is an example of an objective?
Call customers to verify satisfaction
Increase sales
Improve post-purchase relationships with customers
Increase repeat business by 15% over the next year
19
For what does marketing depend on the human resources department?
Get people interested in the products
Hire people aligned with the marketing strategy
Implement marketing plans by setting goals
Bring in money for the budget
20
What type of propaganda makes you want to jump in & follow everyone else?
Bandwagon
Testimonial
Flash in the pan
Followers
21
Which of the following is an example of a tactic?
Increase sales
Call customers to verify satisfaction
Improve post-purchase relationships with customers
Increase repeat business by 15% over the next year
22
Toothpaste question
Focus group
Media
Attitude
Marketing intelligence
23
If a company decides to focus marketing efforts on people who love mountain climbing...
Random
Psychographics
Demographics
Geography
24
Which of the following did Jeffery Harper give as an example of a product that is mass marketed
Banana Republic shirts
Coca-Cola
True Religion jeans
Honda Civic
25
Which of the following is an example of personal selling?
Telemarketing
Sponsoring a youth soccer league
Coupons & rebates
Slogans
26
Public relations is not part of the promotional mix.
False
True
27
Whenever words are used that give us a positive or negative feeling about a product or person
Emotional words
Feel good advertising
Canned response
Transfer
28
Which of the following decisions would be considered part of the "product" element?
Make a product blue or red
Make a product $5 or $10
Have a sale on product A or product B
Put a product on a table or shelf
29
_____ is any form of communication a used to inform, persuade, or remind about a product
Promotion
Place
Product
Price
30
A car dealership setting a high price in order to create a feeling of high quality is know as
Percentage pricing
Competition pricing
Non-monetary terms for pricing
Prestige pricing
31
Data which has been previously collected & was not generated specifically is which type of data
Secondary
Primary
32
An office supply store trading supplies to a newspaper company for advertising
Non-monetary terms for pricing
Competition pricing
Percentage pricing
Prestige pricing
33
What does the acronym SWOT mean?
Service, warranty, options, technology
Strengths, weaknesses, opportunities, threats
Segmentation, workflow, orientation, targeting
Selling, web presence, overcoming objections, telemarketing
34
Which type of research did April Bell recommend for companies with a limited research budget?
Secondary
Primary
Quantitative
Qualitative
35
Which of the following is NOT one of the discussed functions of marketing?
Financing
Buying
Marketing Info Management
Pricing
36
Michael Jordan wears Nike shoes and so should you!
Snob appeal
Transfer
Unfinished comparison
Testimonial
37
Which are the two basic aspects of advertising?
Medium & Time of Day
Message & Medium
Budgeting & Time of Day
Frequency & Message
38
Kings Island
Bandwagon
Transfer
Plain Folks
Glittering generalities
39
Symbols, quotes, & images of famous people used to convey a message not associated with them
Transfer
Fear
Inference
Stereo-typing
40
Buy Coca-Cola now in the new KING size bottle!!
Testimonial
Bandwagon
Glittering generalities
Transfer
