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MK320 Intro Flashcards | StudBud
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MK320 Intro
MK320 Intro
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Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
The art and science of choosing target markets and building profitable relationships with them is
Marketing study
Marketing management
Marketing research
Marketing strategy
2
Traditional marketing involves satisfying customer needs, imaginative websites and online videos.
True
False
3
Which of the following is not a goal of marketing?
Keep current customers
Attact new customers
Grow current customers
Reduce company profits
4
Beyond practicing good customer relationship management, firms also have to practice what?
Good partner relationship management
Good customer satisfaction
Individual customer relationship management
Marketing Research
5
The societal marketing concepts considers all of the following except...
Society's long-run interests
Company requirements
undertaking a large-scale promotion effort
Consumer want and long-run interests
6
What is the first step in creating value for customers?
Capturing value from customers and creating profits
Designing a customer value-driven marketing strategy
Engaging customers
Understanding the marketplace and customer wants/needs
7
What types of expectations may fail to attract buyers?
Low expectations
High Expectations
8
Losing a customer means losing
A single sale
A couple of sales
That customer's lifetime value
9
Which type of marketing did internet and social media give a huge boost to?
Target Marketing
Telephone marketing
Societal marketing
Customer-engagement marketing
10
What are needs?
States of felt deprivation
States shaped by culture and individual personality
State backed by buying power
State of Kentucky
11
Which two concepts contrast in that one takes an inside-out view and the other takes an outside-in view?
Marketing and Societal Marketing Concepts
Societal Marketing and Production Concepts
Production and Product Concepts
Marketing and Selling Concepts
12
Barnacles are not very what?
Interested
Loyal
Profitable
Satisfied
13
Marketing creates value for the customer and captures value from the customers in return.
True
False
14
Which of the following actions does marketing not consist of?
build poor relationships with customers
create desirable exchange
maintain desirable exchange
grow desirable exchange
15
Idea that consumers will not buy enough of the firm's products unless the firm has a large-scale selling/promo effort is
Production concept
Marketing concept
Selling concept
Product concept
