Final Exam Prep

Open panel recruitment is more likely to lead to "professional" respondents

In a regression output R^2 represents:

Type I error is the mistaken rejection of an actually true null hypothesis (also known as a "false positive")

When respondents drop out of an experiment before it is completed, this is referred to as ____

Which of the following types of research allows the researcher to show causation

Which of the following is NOT a condition conducive to observation?

Facebook collects which type of data about its users?

Surge, dynamic, demand, and time-based pricing are all names for the same thing

The smaller the p-value, the smaller is the probability that the observed result occurred by chance

Structured data can be shown in an Excel spreadsheet

What are the possible values in correlation analysis?

An R^2 of 0 indicates no relationship between variables

A collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic

The exact probability of getting a computed test statistic that was largely due to chance is referred to as the _______

Hypotheses are stated in two basic forms: _______ & ______

Big data always means "good" data

______ are researchers who sort through people's garbage to analyze household consumption patterns

The basic motive for making statistical inferences is to generalize from sample results to population characterisitics

Loss of test units or subjects during the course of an experiment, which may result in a nonrepresentativeness

Webcam focus groups require less screening than a traditional offline focus group

The mistaken acceptance of an actually false null hypothesis (also known as a "false negative"):

______ dashboards use past data to identify trends that can impact future plans

Which of the following is an advantage of video-based online focus groups?

Which of the following is NOT one of the "fab five" rules for writing a research report?

Ethnographic research cannot reveal unexpressed needs and wants

By definition, a differential advantage is:

Where machines can learn by experience and acquire skills without human involvement

Which of the following is not an advantage of online surveys?

Data that are highly organized and can be represented as table made up of rows and columns is said to be ______

Pie charts are useful for depicting changes over time

In order to show that variable A causes variable B, A must occur:

Validation of data is an attempt to check the accuracy of the work done by ______

Which of the following is an example of machine observation?

Online surveys are ideal for:

Cluster analysis produces objects grouped that are _____ within and _____ between groups

A researcher who wanted to conduct focus groups with brain surgeons might be advised to use:

An umbrella term for analytic techniques that facilitate fast pattern discovery and model building, with large datasets

Data analytics is classified into three types. Which of the following is not one of those types

Recently, market researchers have used blogs to do which of the following?

Unstructured data is widely used by marketing researchers

______ dashboards are the most specific and are often used to track the performance of a department

Big data has the three V's. Which of the following is not one of these?

There is no dependent variable in a factor analysis

Which of the following does a presentation of research findings accomplish?

One way to study the relationship between the dependent and independent variable is to plot the data in a bar chart

Tendency of subjects with extreme behavior move toward the average for that behavior during the course of an experiment

Which of the following is the largest social media website?

Cluster analysis is particularly valuable for what type of marketing strategy?

Which of the following is not part of the coding process regarding open-ended questions?

Anything that can be shown in a line graph and pie chart can also be shown in a bar chart

The executive summary:

Which of the following are not observation situations?

______ are conclusions applied to marketing strategies that focus on a client's achievement of differential advantage

Which of the following is not a measure of dispersion?

Online focus groups have an advantage over traditional focus groups in that they reduce:

Finding the value that occurs most frequently determines the ______

Experiments are especially effective in showing causality because they are able to do what?

Which type of research is most closely associated with human observation?

Eye tracking devices cannot document which of the following?

When two variables are perfectly positively correlated, the correlation coefficient would be _______

Which of the following is not a "natural" situation for observation?

Using a closed online panel recruitment method gives a panel provider greater control over who is invited to the panel

The conclusion should always include at least some statistical information

Which of the following is not a good design technique for mobile surveys?

Ethnographic research is derived from which field?

The process of converting information into a form that can be read by a computer is known as _____

The last step in the data analysis prodecure is:

A modeling technique that mimics the processes of the human brain and can lean from experience to find patterns in data

Which of the following parts of the marketing research report goes at the end?

The process of ascertaining that interviews were actually conducted is known as:

When two variable are not correlated at all, the correlation coefficient would be

This type of chart is the simplest form of charts. It's useful for presenting a measurement taken at several points

Dependent variables are also known as predictor variables

Observing consumers' behavior through a one way mirror is a common type of ______

Writing the report always comes after the data has been cross tabulated and statistical testing has been performed

Which of the following is typically the longest section of the report?

Which of the following is not a precondition for causation

Which of the following is not a machine observation?

Tracking helps answer which of the following questions?

The dependent variable is also called the _____

Sales are a common ______ variable in marketing experiments

Which of the following is NOT a section of a marketing research report?

Field experiments in marketing are conducted in the actual marketplace

Which of the following is not an objective of the marketing research report?

A(n) _______ is a standard used to determine whether to reject or fail to reject the null hypothesis

In an experiment, which of the following variables would probably not be the dependent variable?

Placing total reliance on significance testing is a good idea

The internet is an excellent tool to locate group participants that fit a very specific set of requirements

Cost per Impression is the cost to offer potential customers one opportunity to see an advertisement

The hypothesis of the status quo is typically referred to as the _______ hypothesis

Observational research is most effective if the observed behavior occurs ______

The "treatment" is also referred to as which of the following?

Probing would typically be done by _______

_____ pricing is a strategy in which businesses vary prices for products or services based on current level of demand

One of the advantages of internet surveys is their ability to access hard-to-reach respondents

Concomitant variation occurs when 2 variables are ______

The extent to which a new product takes away from innovative company's present business is cannibalization

Which of the following is not characteristic of online surveys?

ANOVA is used to analyze the differences of more than two means

Which of the following does a researcher NOT need to keep in mind when preparing a presentation?