Consumerism Review

Question 1

Different techniques used to target different consumer groups. (emotion, famous people, colors)

Accepted Answer

advertising strategies

Question 2

Method or strategy? Magazine ads

Accepted Answer

method

Question 3

Terms that describe how and when unused products can be taken back to the place of purchase.

Accepted Answer

return policy

Question 4

You have the right to pursue satisfaction if the goods/services did not meet expectations.

Accepted Answer

Right to be Heard

Question 5

A legal binding agreement between two parties like a buyer and seller.

Accepted Answer

contract

Question 6

A request going out to buyers asking them to return an unsafe product to the manufacturer.

Accepted Answer

product recall

Question 7

Competition increases availability of a variety of goods/services at reasonable prices.

Accepted Answer

Right to Choose

Question 8

Method or strategy? Emotion

Accepted Answer

strategy

Question 9

An organization that rates companies; a report card for customer satisfaction.

Accepted Answer

Better Business Bureau

Question 10

Advertising method or strategy? Cute appeals

Accepted Answer

strategy

Question 11

Advertising method or strategy? Word of mouth--people talking about it to others.

Accepted Answer

method

Question 12

If advertising claims may not be true, a disclaimer statement must be present.

Accepted Answer

Right to be Informed

Question 13

A product you buy that is tangible (you can touch/feel it).

Accepted Answer

goods

Question 14

Method or strategy? Slogans

Accepted Answer

strategy

Question 15

Method or strategy? Billboards

Accepted Answer

method

Question 16

If you have a fair complaint, then complain.

Accepted Answer

Right to be Heard

Question 17

A person who buys things without comparing items. They are often dissatisfied.

Accepted Answer

impulse shopper

Question 18

Method or strategy? Radio commercials

Accepted Answer

method

Question 19

Method or strategy? Telemarketing calls

Accepted Answer

method

Question 20

Relationship between consumer confidence, spending habits, unemployment rate, media reports.

Accepted Answer

economy

Question 21

Method or strategy? Objects/clothing

Accepted Answer

method

Question 22

An advertising strategy involving a symbol or picture that is associated with a company.

Accepted Answer

logo

Question 23

Involves researching products and choosing the best one based on price, features, and ratings.

Accepted Answer

comparison shopping

Question 24

Advertising method or strategy? Internet

Accepted Answer

method

Question 25

Price per unit (per ounce/pound/inch/piece); packages can be deceiving.

Accepted Answer

unit price

Question 26

Products must be tested and meet safe standards.

Accepted Answer

Right to Safety

Question 27

Ways to advertise on a variety of resources. (ex. newspaper, TV commercial, internet, signs)

Accepted Answer

advertising methods

Question 28

A spending and saving tool that is used to track where your money goes and how it is spent.

Accepted Answer

budget

Question 29

When there is no competition helping to keep prices fair.

Accepted Answer

monopoly

Question 30

Intangible; the action of doing work in exchange for payment.

Accepted Answer

services

Question 31

You must follow proper steps for the complaint process.

Accepted Answer

Right to be Heard

Question 32

Method or strategy? Discounts

Accepted Answer

strategy

Question 33

This resource compares and tests products and provides unbiased feed-back to consumers.

Accepted Answer

Consumer Reports

Question 34

A similar group of people at which companies aim products towards.

Accepted Answer

target market

Question 35

Department of Agriculture, Food and Drug Administration, Consumer Product Safety Commission

Accepted Answer

Right to Safety

Question 36

Is it an advertising method or strategy? Colors

Accepted Answer

advertising strategy

Question 37

Magazines such as Consumer Reports can point out products features and other information.

Accepted Answer

Right to be Informed

Question 38

People/organizations you can contact to help get satisfaction.

Accepted Answer

Third Party Assistance

Question 39

Part of an agreement or document that spells out restrictions and side effects.

Accepted Answer

fine print

Question 40

A promise by the seller to repair/replace a product within an amount of time.

Accepted Answer

warranty/guarantee

Question 41

Something you desire.

Accepted Answer

wants

Question 42

Something you must have; something that is essential or very important.

Accepted Answer

needs

Question 43

The amount of money you receive.

Accepted Answer

income

Question 44

Government requires information to be clearly stated and easily found.

Accepted Answer

Right to be Informed

Question 45

Advertising method or strategy? Flyers

Accepted Answer

method

Question 46

Three government agencies either "pass" or "reject" products from being sold.

Accepted Answer

Right to Safety

Question 47

There must be competition in the marketplace.

Accepted Answer

Right to Choose

Question 48

A person who buys and uses goods and services.

Accepted Answer

consumer

Question 49

An organization that requires products to be tested to check for safety.

Accepted Answer

Consumer Product Safety Commission

Question 50

Method or strategy? Logo

Accepted Answer

strategy

Question 51

It is your responsibility to locate and use product information.

Accepted Answer

Right to be Informed

Question 52

Is it an advertising method or strategy? Newspaper

Accepted Answer

advertising method

Question 53

A statement that protects a company from consumers wanting to sue them for any reason.

Accepted Answer

disclaimer statement

Question 54

A government organization that protects consumers against false advertising, scams, fraud, etc

Accepted Answer

Federal Trade Commission

Question 55

Method or strategy? Contests

Accepted Answer

strategy

Question 56

Advertising method or strategy? Giveaways

Accepted Answer

strategy

Question 57

Government ensures competition by forbidding monopolies.

Accepted Answer

Right to Choose

Question 58

Is it an advertising method or strategy? Famous people

Accepted Answer

advertising strategy

Question 59

Advertising strategy that uses cartoon or real characters, humans or animals, for promotion.

Accepted Answer

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Consumerism Review

Questions 59

Consumerism Review

Questions 59