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SEM 1 - Objective 1.01 - 1.05 Review Flashcards | StudBud
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SEM 1 - Objective 1.01 - 1.05 Review
SEM 1 - Objective 1.01 - 1.05 Review
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Questions
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Answers
1
Most sport/event products are classified as
pure services.
pure goods.
a combination of goods and services.
2
A characteristic of an event is that it is produced and consumed
At the same time
Whenever you want
Never
3
The core benefits to customers who purchase sport products include entertainment, health, and
Physical
Broccoli
Achievement
Attraction
4
The NCAA and the Professional Golfers Association are examples of
labor unions
sanctioning bodies
trade associations
professional societies
5
Professional sports teams benefit their surrounding community by
Endorsing local political candidates.
Attracting Tourist Dollars
Having Fun
6
A baseball game broadcast on the radio is an example of
a sporting good.
sport media
owned-goods service
a nonsport
7
One characteristic of event marketing involves promoting and selling a(n)
nonperishable item
physical appeal
unique experience
tangible product
8
A person responsible for matching up corps with events that reach their target market does...?
advertising sales
hospitality
sales promotion
sponsorship management
9
A unique characteristic of the sport industry is that it seeks to attract markets that
are concerned with environmental issues
have consumers with artistic talent
demand mostly tangible product
include spectators and participants
10
Which of the following help create excitement and enthusiasm that make the games what they are
Curry
Players
coaches
spectators
11
What might a sports organization offer a business to encourage that business to sponsor a event
money
fame
naming rights
12
When a telephone order includes detailed info concerning the order, the salesperson should
Take notes
Ignore it
13
One of the primary reasons that people are motivated to attend arena football games is the
instant-replay feature
low scores.
affordable ticket prices.
14
Which of the following usually is a characteristic of the sport/event industry:
Provides products that are different for each consumer
Manages a worldwide media network
Employs only those people who have athletic ability
Communicates with a limited audience
15
Which of the following is an example of marketing the sport event:
distributing information about a NASCAR race
holding a race for a charitable organization
selling food products to a concession stand
labor unions