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MARKETING AND PUBLIC RELATIONS Flashcards | StudBud
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MARKETING AND PUBLIC RELATIONS
MARKETING AND PUBLIC RELATIONS
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Flashcards
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Questions
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Answers
1
Modern forms of marketing include examples like Pinterest, Twitter, Facebook and Instagram
True
False
2
Which management approach explains‘Instead of focusing on the needs of the market,management focused on the capabilities
Marketing oriented management
Operation Oriented management
Sales oriented management
Consumer oriented management
3
The marketing concept has seven principles
False
True
4
Marketing concepts include the following two
The primary objective
Consumer orientation
Business
Politicians
5
Fill in the correct word Public relations builds ____________ with the organisations various publics .
Good relations
Rumors
Companies
6
The following picture is an example of
Meeting
Marketing
Business
Courtesy
7
The following pic is an example of
Product
Promotion
Price
8
A company must always leave customers hanging to fix other issues
False
True
9
Select one that does not fit , the marketing process consists of
Environmental scanning
Development of marketing offering
Market price
Purpose
10
Differentiate between advertising and public relations
Advertising is used mostly on social media while public relation is only
Advertising builds exposure while Public Relations builds trust.
