Ch. 10 Entrepreneurship: The Marketing Plan

The name, symbol, or design used to identify a product is the

A/An ______________ is an assurance of the quality of a product.

___________ is important to your place strategy.

____________refers to how consumers see your product compared to the competition's product.

The term used to refer to how consumers see products in relation to each other. 

If the demand for your business goes down, you may need ________.

A product placed in all suitable sales outlets is using which of the following forms of distribution? 

A ______________ brand is a brand owned and initiated by a wholesaler or retailer.

The part of the product's package used to present information is the 

One reason to eliminate a product in a line is poor ____________________. 

All of the following are parts of the marketing mix except

A __________ is a plan used by a business to guide its marketing process to a desired conclusion.

______________ is the action plan to carry out the marketing plan.

Which refers to the activities that need to be taken to carry out the marketing plan? 

One way to improve your channel of distribution is _____________

How you plan to deliver your goods and services to customers is called the ________ strategy.

This strategy involves how you will deliver your goods and services to your customers. 

Many businesses add ____________________, an assurance of the quality of a product.

The path a product takes from product to final user is called a/an ________.

A/An __________ is a person or business that moves products between producers and final users.

In order to map out how you are going to accomplish your marketing initiatives, you need to develop your

____________________ move products between producers and final users

Placing a product in only one outlet per area is called __________ distribution.

A document that explains five strategies – product, place, price, promotion, and people. 

Which of the following describes the channel that moves a product from producer to customer with no one in between?

What a business wants to accomplish through its marketing efforts is called its

Which of the following describes the channel that moves a product from producer to customer through an intermediary?