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08 MS Advertising Flashcards | StudBud
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08 MS Advertising
08 MS Advertising
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A substance abuse prevention program #Advertising #LifeSkills
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Who is the consumer
The person watching the ad
The person purchasing the product
The company advertising the product
The product being advertised
2
Celebrity Endorsement technique uses a celebrity to present the "facts" to sell a product.
False
True
3
What does the "Fun/Relaxation Appeal" technique try to convince you?
The product will make you smarter
The product will help you have more fun or feel relaxed
The product is for a serious purpose
The product is the cheapest option
4
What is the "Voice of Authority" advertising technique?
Showing regular people sharing their experiences with the product
Focusing on the price and affordability of the product
Featuring experts to explain the product’s effectiveness
Using celebrities to make the product look cool
5
Advertisers target a particular group of people who are likely to buy a product..
False
True
6
Advertisers are always honest
True
False
7
Popularity Appeal technique implies that buying and using a certain product will make you more popular
True
False
8
Techniques used by advertisers may include a stated message and an implied or hidden message.
True
False
9
The Deal Appeal technique attempt to entice consumer to purchase their product over the other product
True
False
10
To be "deceptive" is to be misleading
False
True
