Marketing Chapter 17 Promotion

Sales promotions targeted for manufacturers, wholesalers, and retailers are called

A story sent to the media which is written by and about a company or organzation

News presentations that create awareness of an organization in the market place

Incentives that encourage customers to buy products or services

A consumer purchases $200 worth of groceries and is in a drawing for a free turkey.

Giving employees leave from job responsibilities in order to head charitable efforts fosters

A form of non-personal promotion

A news releases should have a variety of themes so that the public doesn’t become bored.

The business often has the least control over which type of promotion? 

A planned combination of techniques designed to persuade customers to purchase a product

The push policy is used to convince a retailer to stock products being promoted

What is a special price discount that is given as an incentive to wholesalers and retailers? 

Money a manufacturer pays a retail chain to place a product on store shelves

A free item such as a coupon or factory pack when you make a purchase

A pull policy is used to create consumer interest and demand

Institutional promotion is creating positive communication about a person

An advantage of publicity is that its costs are lower than other forms of promotion.

Businesses spend more money promoting to consumers than to other businesses.

Promotion that allows a business to choose a variety of media in which to present its message 

Featuring a specific product on TV shows or on movies