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Tide MEDIA STUDIES A LEVEL 2019 Flashcards | StudBud
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Tide MEDIA STUDIES A LEVEL 2019
Tide MEDIA STUDIES A LEVEL 2019
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2019 Tide Media A Level comp 1
Flashcards
18 cards
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Practice quiz
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Host live
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Questions
18
Answers
1
Why include an old broken washing machine in the Tide ad?
Appeal to ABC1 who only want the best products & technology
To connote other soaps & old machines aren’t fashionable
All of the above
Purchase of new washing machine & Tide will keep u on trend
2
A 1950s audience can recognise what domestic perfection looks like because...( Stuart Hall)
Their parents taught them what is pretty and what’s ugly
Repetition over time of such images - shared conceptual map
All of the above
Innately we can recognise what is beauty
3
What ideologies does Tide communicate? (Cultivation theory)
Everyone is using Tide “you women buy more tide..”
You can’t be on trend unless u use tide “no other suds”
Tide will make you happy, and revolutionise your life
All women should want their wash to be the ‘cleanest’
4
What does the use of hyperbole & exclamation marks connote?
The advert is shouting
Tide is a miracle product for domestic perfection
If you can afford the best why not purchase the best?!
Proctor and Gamble are very excited about this release
5
How are women being explicitly targeted?
5 images of women, no men
Reinforcement of the female housewife role
None of the above
“No wonder you women by Tide” & “what women want’”
6
“According to western ideologies of beauty, having lighter skin is more desirable”
Bell hooks
Van Zoonen
Judith Butler
Laura Mulvey
7
Which of these points is NOT product context?
More copy than today - customers needed more info
Consumers has high expectations for Procter & Gamble
Tide is a clothing brand as well as a washing detergent
Designed specifically for heavy-duty machine cleaning
8
How is the woman’s love for Tide connoted through VISUAL codes?
Blue & white dotted shirt connotes playfulness
Main colour is red, hearts, hugging tide box
All of the above
Green grass is vibrant, connoting positivity
9
‘There’s nothing like Proctor & Gambles Tide’ - why mention P&G?
By law P&G had to be mentioned on the advert
P&G are a trusted, high quality company
P&G wanted to be recognised for their involvement
Connotes superiority of Tide over other soap powders
10
Which of these points is NOT 1950s historical context
After WW2 women were forced to return to domestic roles
Consumer culture - ‘purchasing power’ of expensive goods
The first mobile phone had been invented and sold
Affluent society - employment high & more money to spend
11
“Media contributes to social change by representing women in non-traditional roles”
Van Zoonen
Laura Mulvey
Bell Hooks
Judith Butler
12
How is women’s love for Tide connoted through WRITTEN codes?
“women buy more Tide than any other washday product”
“Tide’s got what women want!”
“No soap - no other ‘suds’”
“Actually brightens colours’”
13
Tide reinforces traditional gender roles so challenges Van Zoonen, e.g...?
The women will go off to work after their washing
The women are represented are independent
Smiling - being a housewife is a desirable role
Embracing domestic bliss ‘’Tides got what women want”
14
Primary Colour scheme of Tide box matches the woman, why?
Primary colours can be seen even by the colour blind
Primary colours wash the best using Tide
Primary colours are the basis of all colours - all she needs
Association between domestic perfection & purchase of Tide
15
Which of these points is NOT social context of 1950s?
The woman’s role was to be a domestic housewife
Civil partnership act was passed
Demand for time-saving connivence consumer goods
Film stars set hair style trends of waves, curls & rolls
16
How is David Gauntlett’s identity theory reinforced in the ad?
All of the above
Purchasing Tide will channel this perfect identify
Women act as role models of domestic perfection
The audience construct their own identity against her
17
How does the advert connote a sense of domestic community?
There is no community, woman like being alone
2 women talking -same demographic as target audience
Women hugging the tide box
Anyone who washes clothes is apart of the community
18
Why does Tide only represent ‘modern’ white women?
In the 1950s majority of Americans were white
Because no black women wanted to be apart of the ad
The trending film stars were white - fashionable to be white
Tide is associated with ideal beauty & domestic perfection
