INDIRECT distribution:

Use intermediaries to reach target market

According to the marketing concept, which option shows company commitment?

Setting aside funds to research what consumers want

Traditional Marketing Channel Designs

Producer - Brokers -Distributors - Retailers - Ultimate Buyers

What is marketing share?

Share of business volume as compared to other companies

Marketing a new product or a new service, will be more successful if...

you take time and write an effective marketing plan

What does applying the customer- orientation of the marketing concept enable the business to?

Offer products that consumers want to buy

An example of mass marketing is _______.

A product advertisement shown on tv.

Indirect distribution must be considered when

Customers are hard to reach directly

What are 4 of the 8 Marketing Concepts?

Need, Demand, Marketing Mix, Advertising

Direct distribution must be considered when:

Intermediaries are not available for reaching target markets

monitor the competition and consumer trends and improvements

Finance,Sales,HR,Production, Marketing and Customer Service

are all internal sources for information

Use intermediaries to reach target market...

type, location, density, number of channel levels

What are the four P’s of Marketing?

Product, Place, Price, Promotion

Electronic Marketing Channels of Dell COMPANY

Dell Computers - Ultimate Buyers

Internet advertising campaign passed on by social media

Electronic Marketing Channels of AMAZON COMPANY

BookPublisher - BookDistributor - Amazon.com- Ultimate Buyers

What Are The Four Segmentation's In Marketing?

Demographic, Geographic, Behavioral, Psychographic

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Strategik marketing 2

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Questions 40

Answers

1
INDIRECT distribution:
Intermediaries do not possess the capacity to service the requirement
Intermediaries are not available for reaching target markets
Sufficient resources are available
Use intermediaries to reach target market
2
In a marketing plan, which component provides an overview of the plan?
Appendix
Executive Summary
SWOT analysis
Mission Statement
3
According to the marketing concept, which option shows company commitment?
Setting aside funds to research what consumers want
Leaving marketing to marketing department
Pricing a product to maximize profitability per item.
Teaching marketing to college marketing students
4
consists of individuals and firms involved in the process of making a product or service available for consumption.
marketing conversion
marketing channel
market maeker
product realise
5
Traditional Marketing Channel Designs
Distributors - Retailers - Dealers - Ultimate Buyers
Producer - Brokers -Distributors - Retailers - Ultimate Buyers
Wholesalers - Brokers -Distributors - Retailers - UltimateBuyers
Producer - Brokers -Distributors - Retailers - Dealers
6
Which marketing method Reach out Face to Face a large Audience
Internet
Seminars
Advertisement
Referrals
7
a plan to achieve the marketing objectives using a given level of resources
Marketing Strategy
Marketing target
Marketing plan
8
Strategik marketing fani juda yaxshi o'tilyapti...
True
False
9
is the elimination of traditional intermediaries and direct distribution through electronic marketing channels.
Electronic marketing channels
Reintermediation
Disintermediation
Intermediation
10
What is marketing share?
Share of the compaines quoted in the market
Share of business volume as compared to other companies
Share of the production
Share of the companies quoted in the market
11
Marketing a new product or a new service, will be more successful if...
you take time and write an efficient marketing plan
you take time reading
you take time and write an effective marketing plan
you take a nap
12
...is the concept of marketing an identity [and not a product or service].
Real-time marketing
Product marketing
Brand marketing
Pull marketing
13
Buying and selling in the marketing functions are categorised as
exchange functions
facilitating function
Planing functions
distribution functions
14
Why write a marketing plan ?
All of the above
It should have a good direction
It should be a logical sequence of decisions and actions
It turns the strategy into tactics
15
What does applying the customer- orientation of the marketing concept enable the business to?
Coordinate its marketing activities
Persuade its consumer to buys its products
Offer products that consumers want to buy
Provide more products than consumers need
16
How many Marketing Concepts are there?
5
3
4
1
17
An example of mass marketing is _______.
Verbally telling people about your product.
A product advertisement shown on tv.
A flyer in a few downtown shops.
A booth set up a festival.
18
Indirect distribution must be considered when
Organization have resources to perform distribution function
Customers are hard to reach directly
Intermediaries cann't perform distribution functions more efficiently
Intermediaries do not possess the capacity to service the requirements
19
What are 4 of the 8 Marketing Concepts?
Public Relations, Media, Forums, Blogs
Place, Price, Promotion, Product
Need, Demand, Marketing Mix, Advertising
Newspaper, TV, Radio, Internet
20
How Important Is Selling To The Marketing Industry?
The One Above Me.
It Depends.
Very Important.
Not Important.
21
Direct distribution must be considered when:
Intermediaries are not available for reaching target markets
Customers are hard to reach directly
Intermediaries can perform distribution functions more efficiently
Organization does not have resources to perform distribution function
22
Which is the Heart & Soul of the Marketing Plan
Goals
Budget
Methods
Subject
23
The marketing manager needn't answer the following questions:
Where do they buy?
How do they buy?
When do they come?
Who are potential customers?
24
Marketing strategies
all of the above
the marketplace results in more options for consumers
satisfy experiences are less likely to take their business
monitor the competition and consumer trends and improvements
25
Physical evidence is not important in marketing
true
false
26
Finance,Sales,HR,Production, Marketing and Customer Service
are all internal sources for information
are departments of information
are both external and internal sources
are all external sources for information
27
marketing industry which describes the value of having a brand namee
branding
sponsorship
Brand Equity
testimonial
28
A Good Marketing Plan is
Situational
Fungible
Flexible
All the Above
29
Use intermediaries to reach target market...
type, location, density, distributors or wholesalers
location, density, number of channel levels, retailers or dealers
type, location, density, number of channel levels
location, density, number of channel levels, retailers
30
According to the video, Marketing Plan steps start with
Measurements
Tactics
Strategy
Analysis
31
What activities are related to targeted marketing?
advertising
production improvement
positioning
cost calculation
32
What are the four P’s of Marketing?
Product, Place, Price, Promotion
Promotion, Place, Practice, Package
Package, Payment, Population, Product
Place, Practice, Product, Payment
33
Electronic marketing channels employ some form of electronic communication, including the Internet, to make products
False
True
34
Electronic Marketing Channels of Dell COMPANY
Dell Computers - Dealer - Ultimate Buyers
Dell Computers - Ultimate Buyers
Dell Computers - Distributor - Virtual Broker -Ultimate Buyers
Dell Computers - Distributor - Ultimate Buyers
35
Viral Marketing is
Internet advertising campaign passed on by social media
Big budget billboard, magazine & TV advertising
Films referencing other films in their advertising
crashing out websites to get famous
36
Electronic Marketing Channels of AMAZON COMPANY
BookPublisher - BookDistributor - Amazon.com- Ultimate Buyers
BookPublisher - Book Distributor - Dealer - People
BookPublisher - Book Distributor - Dealer - Consumers
Book Publisher - Book Distributor - Dealer - Ultimate Buyers
37
... is marketing with the intention of selling something to as many people as possible.
Buzz marketing
Affiliate marketing
PR marketing
Mass marketing
38
In Designing a Marketing Plan what you want to Achieve
Awareness
All the above
Sales
Outreach
39
What Are The Four Segmentation's In Marketing?
Selling, Marketing, Pricing, Distribution
Money, Money, Money, Money
Demographic, Geographic, Behavioral, Psychographic
Price, Promotion, Place, Product
40
Direct marketing means ...
Selling demo products only
Advertisements
Selling by all staff of the company
Face to face selling

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