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SEM: Information Management Flashcards | StudBud
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SEM: Information Management
SEM: Information Management
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Sports and Entertainment Marketing: Marketing Information Management
Flashcards
28 cards
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Practice quiz
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Questions
28
Answers
1
Repeat customers who are completely loyal to a company's products
Patronage Customers
Loyalists
Testimonials
Engaged Customers
2
Which is the following jobs is the highest ranking job position
Marketing Research
Public Relations Manager
Director of Marketing
Client-side Researcher
3
In a focus group, these questions are used to focus the participants on the main topic/concepts
Transition Questions
Introductory Questions
Key Questions
Opening Questions
4
Keeping the focus on "satisfying customer needs"
Marketing Concept
Imprinting
Customer Service
Promotional Service
5
Which of the following is not a job function/task of a "Marketing Researcher?"
Develop advertising compaigns to promote products
Acquire and manage marketing information
Provide recommendations based on the information collected
Track characteristics of customers
6
Businesses that follow the marketing concept
Will face little competition
Will experience high productivity
Will focus on satisfying customer needs
Will always be profitable
7
Survey of people's opinion
Telemarketing
Poll
Focus Group
Surveillance
8
Companies that perform research and offer the data for sale to anyone who wants it are
Target Market Researchers
Descriptive Researchers
Syndicated Researchers
Exploratory Researchers
9
A name, word, image, reputation by which a company is known
slogan
jingle
brand
logo
10
The percentage of total sales of a product that a company makes in relation to its competitors
Market Share
Total Sales
Net Sales
Gross Sales
11
In a focus group, these questions are used to get people to start thinking about the topic
Introductory Questions
Closing Questions
Key Questions
Transition Questions
12
Which of the following is not a characteristic of a "focus group?"
Participants are guided through discussion by a facilitator
The participants are similar in one or more ways
Participants are surveyed individually for opinions
Composed of 6-12 people/participants
13
What four methods are utilized to gather marketing information
Surveys, Interviews, Math. Analysis, Syndicated Research
Observation, Surveys, Interviews, Mathematical Analysis
Observation, Interviews, Syndicated Research, Surveys
Observation, Syndicated Research, Math. Analysis, Interviews
14
A small number of people utilized to represent a larger group of people
dyad
triad
primary group
sample
15
In a focus group these questions serve as a link between introductory questions & key questions
Closing Questions
Opening Questions
Random Questions
Transition Questions
16
Which is not one of the things done with research information conducted by "Market Research?"
information is gathered
Information is used to create a plan
information is studied
Info is manipulated to meet a desired income
17
Which is not one of the three reasons we said Marketers need information?
Customers have many choices
Busness' need to target those who can't afford their product
Marketing can be very expensive - must spend money wisely
Companies need to gain market share
18
Research in which a group of people are asked about their opinions towards a product
Exploratory Research
Syndicated Research
Surveys
Focus Group
19
The term "market" is best defined as
people with both the desire and ability to buy a product
people with a need and a want for a product
organizations with products which satisfy people's needs
20
Potential customers with a shared need/want of a product and the ability to buy it
Market
Demographs
Patrons
Desirables
21
Most marketing researchers
all of the above
gain experience by assisting in conducting surveys
like to explore new ideas and trends
need an advanced college degree
22
Money a person has to spend after they have paid for all of their needs
Imprinted Dollars
Disretionary Income
Utility Monies
Entertainment Dollars
23
The Six Functions of Marketing are
Production, Promo, Info Mangment, Public Relations, Selling
Info Management, Product , Price, Promo, Operations, Selling
Product, Pricing, Public Relations, Profit, Selling, Finance
Info Management, Product, Placement, Pricing, Promo, Selling
24
A businesses' marketing employees who work with outside research companies
Liasons
Lackies
Directors of Operations
Client-side Researchers
25
Research conducted when a business is unaware of the exact issue/problem it faces
Descriptive Research
Causal Research
Syndicated research
Exploratory Research
26
Which is not one of the discussed ways information gathered through focus groups is used?
For "program/TV show" improvement
To test a "pilot show"
To determine "customer satisfaction"
To determine "distribution channels"
27
When Biff Burgers sales fell drastically and the owners did not know why, they conducted
causal research
syndicated research
descriptive research
exploratory research
28
Demographics - Psychographics - Geographics
c
b
a
