Chapter 9: LEGAL PROTECTION

1. What is one of the main benefits of the Community Trade Mark (CTM) system?

5.What does the Lanham Act primarily aim to prevent in the United States?

16. What is a design patent intended to protect?

10. What issue do own-label brands create for famous brands?

17. Which case best illustrates the doctrine of passing off?

How did guild marks work during the medieval period?

Why is Intel considered a good example of strong trade mark usage?

15. How long does copyright last in the UK?

18. Grey imports indicate that brand identity lies in?

Which of the following is one main function of a trade mark?

3. How long is a CTM valid after registration, before it needs renewal?

 Which of the following is an example of trademark dilution?

 How long does it typically take to complete the trademark registration process?

7. What is trade dress?

8. What is an important condition for trade dress to be legally protected?

12. Which symbol indicates a legally registered trademark?

13. What does copyright protect?

4. Which of the following is a reason for denying trademark registration?

What does "goodwill" refer to in branding?

11. Which of the following trademarks is protected solely by a symbol without needing the brand name?

What was the main function of trademarks in Roman times?

6. what is the legal action called when someone misleads consumers into thinking their product is from another brand?

Why did trade marks become more important during the Industrial Revolution?

14. Which of the following is most suitable for trademark protection rather than copyright?

2. Which of the following is NOT a type of trademark that can be registered under CTM?

9. Which product’s packaging is a classic example of protectable trade dress?

Counterfeiting is primarily harmful to a brand because it...