Which of these could be a legitimate reason for the limitation of free speech in Canada

Discussion of a crime in detail

People directly and indirectly employed by media organizations include...

Studio Technicians, Editors, Printers

What is a Mass Audience?

Those making up mass entertainment audience

Public Relations Agencies role is to...

promote specific events/ brands and public image of company

explores different ways texts can be analyzed and understood, Freudian analysis of author's subconscious intent, study and interpretation of texts

The industrial society contributed to business ownership because of...

growing national consumer market, increased literacy

What is the main question of Uses and Gratifications Research?

What do audiences do with media?

Select which of these are dimensions of media's engagement with public policy.

Reporting and framing, Investigation and whistleblowing, Interrogation and whistleblowing

Which one of these is not a dimension of Mass Media

Involves Participatory Practices

Hypodermic needle, or direct effects theory was suggested due to...

Success of propaganda during World War 1

Which of these are a definition of society?

conditions in which relationships are formed and bound, body of institutions/ relationships of large group of people

Section 3.1 of the Broadcasting Act says the CBC must be...

be predominantly and distinctively Canadian

New Criticism, a modern version of Literary Criticism, tends to...

focus on revealing ambiguities of meaning within work

In an oral society knowledge is invested in and preserved by...

certain members of the community

Which of these are forms of Mass Communication?

New Media, Social Media, Traditional Media

Select examples of Industry Audience Research Methods

Lifestyle Measurements, Psychographics

Pick one of the following who are leading members of the Frankfurt School.

Herbert Marcuse, Max Horkheimer, Theodor Adorno

New Media are practices and institutions designed to facilitate...

interactivity, broad participation

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Introduction to Communication Midterm Review

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Answers

1
Social, economic, and political relations extend further, with greater frequency, immediacy
Capitalism
Free Market
Globalization
Diffusion of Information
2
Which of these could be a legitimate reason for the limitation of free speech in Canada
Limit Advertising
Political Bargaining
Discussion of a crime in detail
Unearthing corruption
3
Profit is not the main goal of privately owned media
True
False
4
Who is the creator of Semiotics?
Orson Welles
Shannon-Weaver
Saussure
Pierre Burton
5
What year was the Broadcasting Act put into effect?
1974
1991
1962
1946
6
People directly and indirectly employed by media organizations include...
Lobbyists
Studio Technicians
Editors
Printers
7
Some people can't afford or reach technology.
Marginalization
Digital Divide
Digital Seperation
Global Village
8
The creation of a message is also known as:
Encryption
Enframing
Signification
Encoding
9
What is a Mass Audience?
Those making up mass entertainment audience
Passive adherents to a message
Cross-Section of the public
The general public
10
Public Relations Agencies role is to...
distribute event announcements from companies
Operate on % of fee their clients pay media outlets for ads
promote specific events/ brands and public image of company
promote specific perspectives/ understanding to shift policy
11
The philosophy that says that patriarchy is the root of inequality and injustice in the world.
Mass Panic Theory
Feminism
Gender Equalization Theory
Patriarchalism
12
Which is not an example of Hot Media?
Film
Telephone
Photograph
Radio
13
Media= one of many modern public spheres
True
False
14
In the Shannon-Weaver Model of what could prevent an intended message from getting through
Noise
Interruption
Interruption
Feedback
15
Who is the creator of the Encoding/ Decoding Model?
Marshall McLuhan
Edward Bernays
Stuart Hall
Osgood and Weaver
16
An abstract place where people can discuss/ consider matters of common interest & concern
Blogosphere
Public Sphere
Web 2.0
Information Society
17
Media is ever-changing
True
False
18
Most media organizations are publicly owned
True
False
19
Member of the Toronto School who discusses Space/Time Bias
Harold Innis
Theodor Adorno
Marshall McLuhan
Harold Laswell
20
A coherent set of social values, beliefs, and meanings that people use to decode the world
Signification System
Mindset
Ideology
Cultural Framework
21
Literary Criticism
explores different ways texts can be analyzed and understood
Freudian analysis of author's subconscious intent
study and interpretation of texts
study of social institutions
22
The Theory that states that individual freedom is the first and foremost social goal is called
Libertarian
Social Responsibility
Freedom of Expression
Freedom Bias
23
Representations referred to in the media. Ideally universal so understood by anybody.
Signifiers
Referents
Signifieds
References
24
The industrial society contributed to business ownership because of...
growing national consumer market
weakening of political parties
expanding rural population
increased literacy
25
What is the main question of Uses and Gratifications Research?
How can companies use media to gratify their publics?
What context is the media playing in?
How does the media respond to media agendas?
What do audiences do with media?
26
Media companies tend to hire full-time employees
True
False
27
A move from view that fans are obsessive to studying them as a segment of larger community.
audience fragmentation
Uses and Gratifications Theory
market segmentation
fan studies
28
Select which of these are dimensions of media's engagement with public policy.
Access-to-info and loophole finding
Reporting and framing
Investigation and whistleblowing
Interrogation and whistleblowing
29
What is a Lingua Franca in a society?
Primary Language
Set of laws and ideologies
Cultural idioms and understanding
Primary traditions and customs
30
The Media doesn't tell us what to think, but instead what to think about
Agenda Setting Theory
Constructivism
Commodification
Semiotics
31
Which one of these is not a dimension of Mass Media
A Clear Set of Activities
Acting within certain laws, rules, understandings
Organized by certain forms of ownership
Involves Participatory Practices
32
Hypodermic needle, or direct effects theory was suggested due to...
success of advertising following the second world war
Success of propaganda during World War 1
uptick in sales following ad campaigns in early 20th century
aftermath of the War of the Worlds Broadcast
33
Which of these are a definition of society?
an abstract place where people able to discuss and consider
conditions in which relationships are formed and bound
body of institutions/ relationships of large group of people
a particular way of life of people, group
34
"From One to Many"
Traditional/ Old Media
Mass Communication
Technological Divergence
Mass Media
35
Section 3.1 of the Broadcasting Act says the CBC must be...
share the divergent views of the Canadian public
Offer a wide range of programing
be predominantly and distinctively Canadian
Core to the Canadian Experience
36
Wire services provide media content, mainly news. Some examples include...
CNW
CBC
Canadian Press
CRTC
37
The CBC is one of the most widely known examples of this type of company.
Conglomerate
Not-for-profit
Opinion Leader
private company
38
New Criticism, a modern version of Literary Criticism, tends to...
seek to understand interaction between media and authors
consider the relationships between text and external factors
personal vision of film directors
focus on revealing ambiguities of meaning within work
39
CRTC requires AM and FM stations to devote what percentage of time to Canadian Content?
35%
60%
6%
50%
40
Which one of these would not be a good example of time-biased media?
Epic Spoken Poem
Stained Glass Window
Brick/ Stone Monument
Cassette Tape
41
In an oral society knowledge is invested in and preserved by...
certain members of the community
religious observances
written word
landmarks
42
% of Audience reach who are watching a program during a specific time period
Share
Viewing Time
Reach
Spread
43
Which of these are forms of Mass Communication?
New Media
Social Media
Traditional Media
Storage Media
44
The licenser for all private Canadian TV and Radio stations is...
CRTC
CTRC
ACTRA
TRRC
45
Liberals in Industrial society did not view a "free press" as an important political ideal
False
True
46
Select examples of Industry Audience Research Methods
Lifestyle Measurements
Psychographics
Effects Research
Reception Analysis
47
Media Content is unrestricted in Canada unless it includes...
Pornography
Incest
Controversial Views
Sedition
48
Pick one of the following who are leading members of the Frankfurt School.
Herbert Marcuse
Max Horkheimer
Theodor Adorno
Harold Innis
49
Hermeneutics is the study of the contextualization of meaning
True
False
50
New Media are practices and institutions designed to facilitate...
centralized media production
interactivity
exchange on a small scale
broad participation
51
Media companies rent and pay for the usage of air time
True
False
52
Who coined the term, "The medium is the message"?
Marshall McLuhan
Walter Grunig
Orson Welles
Shannon Weaver
53
A Society that privileges the extension of ideas over time rather than space/distance, has a...
Space Bias
Global Village
Time Bias
Public Sphere
54
A central consideration of social/ comm theory is relationship between ____ and structure.
agency
economics
signification
policy
55
Henry Jenkins said that new media is producing a....
maker society
mass conformity
lack of innovation
participatory culture
56
This invention is credited with the initial blossoming of mass communication.
Telephone
Grammaphone
Printing Press
Radio
57
Fan studies use...
observation
quantitative methods
anthropological approaches
qualitative sociological approaches
58
Statistical data relating to the population and particular groups within it.
Market Segmentation
Psychographics
Demographics
Poll Data
59
First Newspapers aligned predominantly with...
Political Parties
Individuals
Marketers
Corporations
60
Mass Communication can include many different types of media at the same time
True
False
61
Rhetoric is...
a representation of social world
persuasive form of communication; study of persuasive speech
making of meaning
acknowledging multiple meanings of something
62
Interpreting media messages
Intertextuality
Semiotics
Decoding
Agenda Setting
63
Which of these are not a dimension of mass media
Carried out by individuals/ organizations in specific roles
Connect us to the past using images and messages
Involving particular technological configurations
Conveys information, entertainment, images, and words
64
Meaning we make of one text in reference to what we have drawn from other texts
Hermeneutics
Semiotics
Discourse Analysis
Intertextuality
65
US study (Reuters, 2013) found that 77% of people watching TV were also using ...
Phones
Gaming Systems
Tablets
PC/ Laptops
66
Media influence many different parts of society including
Industrial, Territorial, International
Political, Organizational, Economic
Political, Cultural, Economic
Individual, Systematic, Intellectual
67
Media can help us decide...
What we want
What we need
Why we care
Who we are
68
Media and Communication Industry=fastest growing sectors of economy
False
True
69
Which of these were products of the Industrial Revolution?
New forms of transport
Nuclear Family
Eradication of Time Bias Societies
New forms of communication
70
British Cultural Studies. which of these are among 3 types of positions one can take:
Cultivated Meaning
Oppositional Meaning
Negotiated Meaning
Connotational Meaning
71
Reception Analysis focuses on how one interprets media texts offers and integrates them into...
contextual life
cultural life
personal life
societal life
72
A metaphor by Marshall McLuhan where instant communication makes societies seem closer together
Globalization
Public Sphere
Internationalization
Global Village
73
Commodification is...
the process of turning goods into commodities
the process of transforming exchange value into use value
the process of transforming use value into exchange value
the process of turning wants into needs
74
Jim Laswell developed the Chain of Communication
False
True
75
The War of the Worlds caused mass panic in part because of...
Similarities to "news bulletins" on Radio
Fears of German Invasion
the decentralization of news sources
the subject matter being blatantly racist
76
Commodification was created by Karl Marx
True
False
77
Impacts that the internet has had on fan communities are...
Expanded number of those who participate in fan culture
Isolated communities within a cultural context
Allowed formation of large international fan communities
Created stigma through increasing exposure to general public
78
Marxist Analysis and the Frankfurt School focus on...
how capitalist methods of production impact cultural life
how society is animated by forces based on capitalism
how media support minority interests in society
focus on media-audience relations
79
The Printing Press was first invented by:
Fleming
The Chinese
The Patron Saint of Printers
Gutenberg
80
Merging/ Bringing Together of previously separate/distinct technologies/ media
Convergence
Media Conjoinance
Democratic utilization
Workflow symbiosis
81
Takes account of social setting in which audiences respond to products of contemporary culture
Fan Study
Opinion Polls
Participatory Culture
Reception Analysis
82
Technology is both a technical and social logic
Insturmentalism
Constructivism
Hegemonic
Fundamentalism
83
Who coined the term "Oral Society"?
Marshall McLuhan
Harold Innis
Stuart Hall
Karl Marx
84
A critique of McLuhan's "Medium is the Message"; said that comm. tech shape/ form society.
Johannes Gutenberg
Karl Marx
Raymond Williams
Adam Smith
85
The Fourth Estate is...
The Commons
The Nobility
The Press
The Legislature
86
This theory was born out of a need to fight against authoritarian media
Social Responsibility
Media Decentrality
Free Speech
Social Dissemenation
87
Harold Laswell coined the phrase "The Medium is the Message."
False
True
88
Secondary, Figurative meaning that may be associated with an image or word
Denotative
Constructive
Constructed
Connotative
89
Canada and US, in fact, make companies rent air time. Some flaws in this system include...
Ideas that don't fit central themes are weeded out
Companies began advertising to listeners
Cheaper Canadian Programming overwhelms all others
Programming is only created to attract certain listerners
90
"The act of transmitting and exchanging information and meaning through any form of language"
Communication
Encoding
Mass Media
Signification
91
The increase of the numbers of TV channels in the last 25-30 years has lead to:
Audience polarization
Audience Fragmentation
Audience Increase
Audience Diversification
92
Content studied for ability to encourage particular attitudes in viewers toward certain things
Uses and Grats
Effect Analysis
Cultivation Analysis
Propaganda theory
93
What piece of legislation mandates stations pay musicians for the right to play their songs?
Mansbridge Act
Licensee Act
Telecommunications Act
Copyright Act
94
The science of signs
Semiotics
Signifiotics
Subjectivism
Insturmentalism
95
Time-Biased Media, or time-binding media, have these characterisitics
heavy, durable
Understood by outsiders
Easily Replicated
light, transportable
96
Any vehicle that conveys information is ...
signifier
mass media
sign
medium
97
Canada and US allow companies to broadcast over the airwaves for free.
False
True
98
Innis described Rome as what type of society?
Oral
Literate
Information
Space bias
99
What is "Cultural consumption which involves productive activities on the part of consumers"?
New Media
Participatory Culture
Semiotics
Frankfurt School
100
Philosophy celebrating human achievement and capacity
Humanism
Individualism
Hermeneutics
Exceptionalism

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