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E-Commerce & Virtual Marketing Flashcards | StudBud
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E-Commerce & Virtual Marketing
E-Commerce & Virtual Marketing
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The unit review for E-Commerce and Virtual Marketing.
Flashcards
35 cards
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Practice quiz
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Questions
35
Answers
1
This country tripled its internet users but still reaches only 10% of the total population.
USA
China
Brazil
Germany
2
A _____ business completes its activities with the use of traditional retail and the internet.
brick-and-click
click-only
brick-and-mortar
good
3
This did not begin until 1991 with the introduction of the World Wide Web:
marketing
e-commerce
distribution
advertising
4
This entrepreneur founded Amazon.com in 1994.
Jeff Bezos
Pierre Omidyar
Jack Dorsey
Larry Page
5
This offers the greatest cost savings for businesses if the customer uses the internet:
stocks and investments
banking services
computer software
books and toys
6
Businesses can also use the internet for which of the following:
To gather information about customers.
To receive feedback about products the customer purchased.
All of the above are possible uses of the internet.
By allowing salespeople to access inventory records.
7
The internet was first used in the 1950's as a research and ________ tool.
savings
study
military
industrial
8
He founded the internet company Groupon.
Paul Allen
Bill Gates
Steve Wozniak
Andrew Mason
9
Which of the following is NOT an advantage of e-commerce?
development of new products such as e-readers
open for business 365 days a year, 24 hours a day
it is more difficult to enter new markets
instant communication with computers and wireless devices
10
This is an advertisement that opens in a new window when a web page is being viewed.
web sponsorship ad
pop-up ad
priority placement ad
rich media ad
11
Viral marketing can utilize social networking sites such as Facebook, Instagram, and YouTube.
True
False
12
Fewer and fewer companies are using the Internet for advertising.
True
False
13
This is a marketing strategy that encourages people to pass along a marketing message:
industrial marketing
business marketing
viral marketing
consumer marketing
14
A _________ business completes almost all of its activities online.
brick-and-mortar
good
click-only
brick-and-click
15
This entrepreneur co-founded Twitter in 2006:
Larry Page
Jeff Bezos
Jack Dorsey
Pierre Omidyar
16
Consumers are MORE satisfied with shopping on-line than they are with shopping in stores.
True
False
17
Includes a variety of digital technologies that provide interactive multimedia experiences:
priority placement
rich media
web sponsorship
pop-up ad
18
This was the first real Personal Computer marketed to consumers, 200 were produced in a garage.
HP 100
Macintosh
Apple I
TRS 80
19
Which of the following statements best describes the future of online shopping?
Online consumers will increase their spending 62%.
All of the above describes the future of online shopping.
The number of online Chinese shoppers will be 520 million.
The number of online American shoppers will be 200 million.
20
A ___________ business completes its activities by relying on a retail store and/or buildings.
good
click-only
brick-and-click
brick-and-mortar
21
Business ____ are regularly updated on-line journals
Graphs
Blogs
Status
Spread Sheets
22
This entrepreneur is credited with creating the FIRST personal computer marketed to consumers.
Steve Wozniak
Mark Zuckerberg
Jack Dorsey
Steve Jobs
23
Search engines allow companies to pay to have their website appear at the top of search lists:
priority placement
rich media
web sponsorship
pop-up ad
24
A local bank might support a website that helps consumers understand installment credit.
web sponsorship
pop-up ad
pop-up ad
rich media
25
Amazon has established these around the U. S. to fill customer orders as soon as possible.
industrial wholesale factories
brick and mortar retail stores
product fulfillment center
wholesale distribution factories
26
Which of the following is the BEST example of a click-only business?
Amazon.com
Wal-Mart
Barnes & Noble
Dollar General
27
Successful viral marketing depends on a high pass-along rate from person to person.
True
False
28
This entrepreneur founded e-bay in 1995.
Pierre Omidyar
Bill Gates
Jack Dorsey
Larry Page
29
Which of the following is NOT a disadvantage of e-commerce?
It can be difficult and inconvenient to return purchases.
Customers might not know exactly what they are getting.
It can be difficult to predict demand.
There is increased personal interaction from the business.
30
This is the completion of marketing activities using the computer & internet technologies:
industrial distribution
industrial marketing
consumer advertising
virtual marketing
31
Virtual marketing can utilize ____ networking sites
Personal
Social
Problem
Business
32
The majority of the world’s internet users come from what region?
Africa
North America
Asia
Europe
33
Which of the following features are likely to increase online purchasing?
consumer product reviews
information on product availability
close-up images of products
all of the above will increase purchasing
34
Businesses can use the internet to improve communication in which of the following ways?
using webinars for training employees
scheduling face-to-face meetings
sending more business letters
distributing products efficiently
35
This entrepreneur is the founder, chairman and chief executive officer of Facebook.
Steve Wozniak
Mark Zuckerberg
Steve Jobs
Bill Gates