The Marketing Mix concept is:

Price, Place, Product, Promotion.

Wants are defined as:

A form that needs take as they are shaped by culture and personality.

The macro-environment of a company consists of:

Demographic, Natural, Economic, Technological, Political,& Cultural factors

Segmentation, Targeting, Positioning

:The five marketing management orientations are:

Production, Product, Selling, Marketing, and Societal concepts.

The order of the marketing steps are:

Understand, Design, Construct, Build, Capture.

The micro-environment of a company consists of:

The company, Suppliers, Competitors, Publics, and Customers.

studbud

MKT_201 Chapter 1 & 3

16 termsStudBud Administration31 plays

Imported from external platform

Flashcards16 cardsFPractice quizPHost liveL

Questions 16

Answers

1
Market offerings: a combination of products,services, information, or experiences offered to a market to satisfy a need
False
True
2
The Marketing Process Steps HAVE to be in order
False
True
3
The Marketing Mix concept is:
The Five Ps.
Price, place, production, Promotion.
Production, product, marketing, selling and societal concepts.
Price, Place, Product, Promotion.
4
The marketing process is in this order: UNDERSTAND, DESIGN, BUILD, CONSTRUCT, CAPTURE.
True
False
5
There are FIVE marketing management orientations.
False
True
6
Wants are defined as:
Needs backed by buying power
A form that needs take as they are shaped by culture and personality.
States of deprivation from physical, social, and individual needs.
7
A customer is satisfied when
Experience meets expectations
Experience is less than the expectations
Experience exceeds expectation
Customer has no expectations
8
People have needs, wants, and demands.
True
False
9
The marketing concept is not to find the right customers for your product but find the right products for your customers
True
False
10
The macro-environment of a company consists of:
Resellers Physical Distributors Marketing Agencies Financial Intermediaries
The company, Suppliers, Competitors, Publics, and Customers.
laws, government agencies, and pressure groups that influence organizations
Demographic, Natural, Economic, Technological, Political,& Cultural factors
11
How many steps are there in the Marketing Process?
5 Steps
6 Steps
3 Steps
4 Steps
12
S T & P, STAND FOR:
Standard temperature & pressure
Segmentation, Targeting, Positioning
Segmentation Targeting, Positive affirmation
Segmentation, Targeting, Paraphrasing
13
CRM: Process of building and maintaining profitable customer relationships by delivering superior customer value.
True
False
14
:The five marketing management orientations are:
Productivity, Production, Sales, Management, and Societal Concepts.
Production, Product, Selling, Marketing, and Societal concepts.
Production, Product, Selling, and Marketing concepts.
15
The order of the marketing steps are:
Understand, Design, Construct, Build, Capture.
Understand, Construct, Build, Capture, Build.
Design, Construct, Build, Capture, Understand.
Build, Construct, Design, Capture, Understand.
16
The micro-environment of a company consists of:
The company, Suppliers, Competitors, Publics, and Customers.
The company, Suppliers, Competitors, Publics, Employees.
Top management, Finance, R&D, Marketing, Operations, Accounting.
Demographic, Economic, Natural, Technological, Political, Cultural.

MKT_201 Chapter 1 & 3 Flashcards | StudBud