Duplicate of Sports Marketing Final

Tangible/Intangible: chapstick 

Quality, cost, quantity, reasons why you buy are all part of what?

Where a customer lives is part of what?

Product/Service: Roller coaster/Amusement Park

Wilson Sporting Goods charges $1.50 for their baseballs.  What P is this considered?

CPM stands for....

I  went to a basketball game between Appleton East and West. What kind of sports product?

The 3 P's of marketing we discussed are protection, public relations, and profit

Which of the following isn't one of the 4 P's?

Want/Need: Laptop

The process of developing, promoting & distributingproducts, goods/services to satisfy customer

Endorsements are a(n) ___ rather than a form of sponsorship.

I purchased baseball cards at a recent baseball card show.  What type of sport product?

Want/Need: Food

Infomercials are longer commercials, typically 30 minutes to 1 hour, featuring products/service

When a sport org. achieves a strong image in the consumers mind its referred to as brand equity

Endorsements are used mostly for items sold on the retail level

We discussed that equity simply means . . . 

What does FTC stand for?

Age, gender, income, marital status all make up what?

Which of the following is not an advantage of athlete endorsements?

I checked out the stats from the Monday Night Football game on ESPN.com. What sports product?

Pepsi has a commercial during the World Series.  This is a form of what P? 

The path a product takes from producer to consumer is called

I hired a pro fitness instructor to give me fitness classes.What type of sports product?