Unit 2 Test SEM II

A characteristic of a full-service advertising agency is that it contains a

What does the license grant portion of the license agreement specify?

Immediately following a meeting with a potential event sponsor, an event organizer should

When preparing a sponsorship agreement, it is important to include info about the sponsor's

When seeking celebrity endorsements, event marketers should make sure they're credible and what

Because a potential sponsor may have questions about a proposal, an event organizer should plan

What's the most efficient and inexpensive way for a soccer-camp director to locate grant money?

Sending newsletters, providing extra benefits, and asking opinions are ways event organizers

Sport/Event organizations need to build positive relationships with the media because they have

What must be considered when allocating funds to the promotional budget?

contacting a local business about supporting a tennis tournament is an example of 

What is a factor that businesses often consider when selecting advertising agencies:

Which of the following statements is true regardingf fan support to sport/event activities

Professional sport franchises' marks are considered service marks because of

Important part of negotiating a sponsorship contract involves both event and sponsor agreeing

Which of the following is a true statement about ambush marketing?

What is an example of using a special event as a sales-promotion strategy to raise ticket sales

Before an sport organization can create goals for each one of its fan bases, what must they do?

One of the benefits to a business of using an advertising agency is that the

organizations give away bike helmets to the first 200 visitors who stop by their display for

The selection of a celebrity to endorse a product should be directly linked to the company's

A start-up company might consider allocating a portion of promotional budget to __ activities.

The primary objective of developing sport/event public-relations strategies is to

The main characteristic of a full-service advertising agency is that it

Whats an example of a promotion that uses a special event to raise attendance at baseball game

Marketers often develop and publish a promotional calendar of events for what

What variable might increase attendance at a professional soccer game?

One of the benefits to a business of using an advertising agency is that the

Sport/Event marketers use public-relations strategies to create and maintain

When should sport/event organizers consider hiring a promotional agency?

What portion of the license agreement specifies the exact begin and end dates of the contract?

A sporting goods company placed funny video on YouTube & got 436,067 views, this is an example

One reason why many businesses contract with advertising agencies is to obtain

A business coordinates its advertising, visual merchandising, and special events in order to

What does trade dress protect?

Which of the following is an example of publicity in the sport/event industry:

What do amateur sport organizations often solicit in order to be able to operate?

What might a business lose if it fails to inform its employees about the goods being promoted:

Which of the following is an example of a sport/event community outreach project:

A bus that uses specials to attract customer interest should use displays to____ that interest.

By coordinating activities with its sponsors, an organization facilitates goodwill by

What should every sport organization do before registering a trademark?

Many businesses coordinate a wide variety of promotional activities in order to

after presenting a proposal Caitlin calls the company's president and asks about concerns 

An event organizer is most likely to receive grant or foundation funding if the event

What is a benefit to a sports team of coordinating outreach projects with local community?

Which of the following is an example of coordinating promotional activities:

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

Co that has no association with Olympics runs TV ad congratulating athlete for gold medals is

When might a business decide to raise the funds that it gives to its promotional budget

A guideline to follow when preparing promotional budgets is to keep them flexible because they 

A sponsorship agreement between a sport team and a local business should

Which of the following is an example of a viral marketing strategy: