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SEM I 3.04 Flashcards | StudBud
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SEM I 3.04
SEM I 3.04
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1
Which type of businesses would most likely place a banner ad on a ski resort's website?
Shoe manufacturer
Cross-training equipment distributor
Snowboard retailer
Rock-climbing boot retailer
2
Which is a characteristic of most online banner ads?
Productive
Selective
Interactive
Restrictive
3
Which statement regarding campaigns of direct mail marketing is true?
They should contain detailed data.
They are easy to track.
They are highly cost efficient.
They should include a call to action.
4
How does a professional sports team earn revenue when it permits games to appear on television?
Selling broadcast rights
Sponsoring charitable events
Participating in merchandising programs
Promoting the games on its website
5
Currently, which mobile advertising strategies have been most successful?
Rich media
Text message with coupon
Cross-platform campaign
Banner ad campaign
6
A tire producer is most likely to advertise products on a website that interests which group?
Auto racing enthusiasts
Tennis fans
Fitness trainers
Marathon runners
7
Which is an example of online advertising?
Giving away gifts
Hosting char rooms
Providing information
Sponsoring a website
8
Which promotion option enables marketers to target specific groups of customers?
Publicity
Direct marketing
Sales promotion
Advertising
9
Which is an effective design technique that adds a personal touch to direct mail?
Using a font that looks like handwriting
Placing the return address at the bottom of the envelope
Stamping "Open Now" in neon pink on the back of the envelope
Addressing the recipient as "Current Resident"
10
What type of mobile messaging includes videos?
Short messaging services (SMS)
Complex messaging services (CMS)
Digitized messaging services (DMS)
Multimedia messaging services (MMS)
11
Which is most likely to be visible to search engine spiders?
Java applets
HTML text
Flash files
Images
12
A matrix on a promotional sign that can be scanned with a smartphone for digital coupons is a
Cable-network tags
Receipt verification applications
Quick-response codes
Reverse-messaging features
13
Online simulations that allow fans to build their own teams and compete against other fans is
Data interchange
Game works
Fantasy sports
Online exchange
14
Sports or event industries often use the electronic media to obtain which goal?
Motivate customers to buy
Encourage athletes to participate
Attract advertising support
Conduct worldwide research
