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IBT Marketing Flashcards | StudBud
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IBT Marketing
IBT Marketing
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Flashcards
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Questions
10
Answers
1
What is a characteristic of a small business?
group of people that act as a single entity
dominates the market
has more than 250 employees
independently owned and operated
2
In marketing concepts, you must price a product or service so that it will ____.
create value
sell
cost
be used
3
What is a simple and catchy phrase that encapsulates the product's appeal and makes it more memorable?
process
slogan
logo
brand
4
Which of the four P's helps you decide how your store and/or products will be advertised?
product
promotion
price
place
5
What is a specific group of consumers at which a company aims its products and services?
target market
specific market
market segmentation
demographic
6
What is another name for the four P's of marketing?
marketing concepts
marketing functions
marketing operations
marketing mix
7
Which of the four P's helps you decide which discounts to offer?
place
price
promotion
product
8
What indicates quality and/or value to consumers?
promotion
price
planning
place
9
What determines what something is worth to a consumer?
value
place
needs
target market
10
What is a graphic symbol used by your company which allows it to be recognized by your audience?
process
logo
brand
slogan
