Which of the following statements is most likely to be included in a code of ethics document?

Gifts from clients or vendors must be politely refused.

Which sentence identifies the correct relationship between advertising and marketing?

Advertising is one aspect of marketing.

The four Ps of marketing include ____.

product, price, place, and promotion

What is the goal of a code of ethics?

to enable employees to make sound ethical decisions

By persuading people to buy goods and services, marketing ____.

creates a positive cycle of economic growth

A company's profit is the ____ during a specific time period.

difference between income earned and expenses incurred

Using environmentally safe cleaning products is an example of ____.

environmentally friendly business practice

Which of the following is not mandated under the Federal Trade Commission Act?

Advertisements must specify the prices for all products.

Which of the following is an example of green marketing?

producing products using sustainable practices

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Adv. Marketing Unit 1 Test - Review (Part 1)

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This is a review for the Unit 1 Test that covers chapters 1 through 4.

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Questions 20

Answers

1
Which of these is an example of selling?
advertising a new product
deciding which products to offer
providing customer service
determining the price of a product
2
Which of the following statements is most likely to be included in a code of ethics document?
Gifts from clients or vendors must be politely refused.
Falsification of company records will be cause for immediate dismissal.
Verbal abuse of coworkers is expressly prohibited.
Possession of weapons on company property is strictly forbidden.
3
The main federal agency that enforces advertising laws and regulations is the ____.
CSR
FTC
CRM
EPA
4
The purpose of sales-below-cost laws is to ____.
reduce a business's profitability
ban loss-leader pricing
generate state reimbursements
create a charitable tax deduction
5
Which sentence identifies the correct relationship between advertising and marketing?
Marketing is one aspect of advertising.
Advertising is one aspect of marketing.
Advertising and marketing are the same.
Advertising and marketing are entirely different concepts.
6
The four Ps of marketing include ____.
price, profession, product, and place
profit, product, promotion, and place
personal, product, place, and price
product, price, place, and promotion
7
Sending spam is ____.
both unethical and illegal
neither unethical nor illegal
unethical, but not illegal
illegal, but not unethical
8
Which of the following is not a benefit of marketing?
increasing people's needs
stimulating competition
educating consumers
improving the economy
9
The belief that a company's marketing approach should benefit society as a whole is ____.
aggressive marketing
socially responsible marketing
targeted marketing
charitable marketing
10
Engaging in unfair pricing practices is ____.
unethical, but not illegal
illegal, but not unethical.
neither unethical nor illegal
both unethical and illegal
11
A company stmt prohibiting employees from carrying weapons on company property is most likely part of the company's ____
marketing practices
code of ethics
code of conduct
ethical selling practices
12
What is the goal of a code of ethics?
to protect society by protecting the environment
to support the local economy
to improve society in general
to enable employees to make sound ethical decisions
13
By persuading people to buy goods and services, marketing ____.
increases the prices of products sold
creates a positive cycle of economic growth
decreases the number of goods and services available
reduces competition for the goods and services
14
A company's profit is the ____ during a specific time period.
total income earned by sales
difference between income earned and expenses incurred
amount of money the company charges for each product
total number of sales, including returns
15
Using environmentally safe cleaning products is an example of ____.
socially responsible marketing
recycling
sustainability
environmentally friendly business practice
16
Which of the following is not mandated under the Federal Trade Commission Act?
Advertisements must be truthful.
Advertisements must specify the prices for all products.
Advertisers must have evidence to back up their claims.
Advertisements cannot be unfair.
17
Which of the following is an example of green marketing?
producing products using sustainable practices
working with a charity for mutual benefit
reducing costs by accepting only the lowest bids on materials
giving preference to local applicants when hiring
18
Another name for marketing research is ____.
product/service managment
market planning
market-information management
channel management
19
The process of identifying existing or potential customers as B2C or B2B customers is ____.
market identification
channel management
market targeting
product management
20
Which of the following business actions does not demonstrate corporate social responsibility?
using loss leaders
supporting the local economy
philanthropy
supporting the local economy

Adv. Marketing Unit 1 Test - Review (Part 1) Flashcards | StudBud