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Digital Marketing Concepts Flashcards | StudBud
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Digital Marketing Concepts
Digital Marketing Concepts
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Answers
1
Which of the following are associated with SEO?
Indexer.
Searcher.
Crawler.
Ranker.
2
What is the key purpose of SEO?
To sell products and services.
To limit competition.
To dominate a market.
To get a high position from a search.
3
Which of the following are Metric Types?
Conversion Rate.
Customer Loyalty.
Cost Per Lead.
Bounce Rate.
4
What is a Hit in relation to Digital Marketing?
When your server falls.
A count of the number of people that hit the site.
Total number of server requests.
A cyber attack.
5
In the context of SEO, what is a Snippet?
The removal of non-paying content.
All of these answers.
A small company that gets high rankings.
Part of the site displayed in the search results.
6
What is a Session in relation to Digital Marketing?
A mechanism for charging customers.
When all the company employees have a social evening.
When a purchase is made.
A period of activity for one user of a website.
7
Digital Marketing will fully replace Traditional Marketing.
True
False
8
What are tracking variables?
Mini robots that control the site.
Cakes.
Information from a website or databases can be used as tracking variable
Cookies
9
What is a Page View in relation to Digital Marketing?
A pageview is when somebody scrolls down a website page.
A pageview is each time a visitor views a page on your website.
A pageview is each unique time a visitor views a page on your website.
A pageview is when a page full loads on a website.
10
What is a Conversion? Hint: It is not what Ireland to win at Rugby.
An action that results in a new website.
An action that signifies a completion of a specified activity.
None of these answers.
An action that converts to different currencies.
11
What is an Impression?
The thing you make when you first meet somebody.
A digital piece of art.
None of these answers.
An online advert.
12
What is a Unique Visitor in relation to Digital Marketing?
The Interaction of a single user has with a website over time
A visit is when people are on a website in incognito mode.
A visitor with special access to private areas of the website.
Somebody that buys something every time they visit a website.
13
Which of the following are associated with the RADAR Model?
Analysis.
Decision.
Reporting.
Reaction.
14
What is PPC short for?
Please Pay Cash
Pay Per Click
People, Processes and Computers
Prepare, Pay, Consume
15
When is CPM a good option?
When targeting a broad group.
When targeting a particular group.
When looking for a conversion.
None of these answer.
16
Which of the following is not a Web Analytics Stage?
Set Goals
Optimise
Measure
Knowledge Management
17
What value do Web Analytics give an organisation?
Maximise return on insight.
›Make smarter business decisions
Improve the organisation's reputation.
Decrease Costs
18
Which of the following is not a tracking variable?
Session Scope
Page Scope.
Website Scope
Visitor Scope.
19
SEO does which of the following?
Drive traffic.
Improve rankings.
Increase awareness in search engine
To get more ad space.
20
LTVC stands for which of the following?
Long Term Valued Client.
Long Term Valued Customer
Life Time Value of a Customer
Low Tension Value Customer.
21
RFM stands for which of the following?
Recentcy, Frequency, Monetary.
Recentcy, Finance, Monetary.
Remove From Marketplace.
Repeat, Find, Monetise.
22
A KPI is used to measure....
Performance.
Duration
None of these options.
Activity.
23
What is a bounce rate?
The percentage of people that land on a page and then leave the website.
The number of times the website failed to load.
The percentage of redirects from a Google search.
The number of pages that could not be found (error 404).
24
What is a Visit in relation to Digital Marketing?
A visit is when people are on a website in incognito mode.
A visit is when somebody drops in for a moment on a website.
A visit is any activity on a website.
A visit is an interaction with the website for a specified period of time.
