Chapter 2 Basic Marketing Concepts

Question 1

Features of a product that appeal to specific consumers

Accepted Answer

Product benefits

Question 2

Jan want to sell her car and places and ad about it in the paper. Jan made a promotion decision

Accepted Answer

False

Question 3

Information about where and how a person lives and what he or she wants and needs

Accepted Answer

customer profile

Question 4

Choices involving a product's image

Accepted Answer

product strategies

Question 5

Creating a plan to meet the needs and desires of a specific group of potential customers

Accepted Answer

target marketing

Question 6

In the United States the most rapidly increasing ethnic population is African-American

Accepted Answer

False

Question 7

People with common needs, desires, and purchasing abilities

Accepted Answer

market

Question 8

Understanding an ethnic group's religion is part of market segmentation.

Accepted Answer

True

Question 9

The idea that businesses must satisfy customers' needs and wants in order to make a profit

Accepted Answer

marketing concept

Question 10

Selecting an appropriate brand name for a snack food is a product strategy

Accepted Answer

True

Question 11

In marketing terms, customers are the people who use a product.

Accepted Answer

False

Question 12

A business must have a complete customer profile in order to engage in target marketing

Accepted Answer

True

Question 13

Information about where people live

Accepted Answer

geographics

Question 14

Products dsgned to appeal spcificaly to Baby Boomers reflect a concern for cstmrs demographics.

Accepted Answer

True

Question 15

Separating a lg group of potential customers into small groups based on certn characteristics.

Accepted Answer

market segmentation

Question 16

A combination of four strategies used to market a product

Accepted Answer

marketing mix

Question 17

Members of Generation X take more risks with their money than Baby Boomers do.

Accepted Answer

False

Question 18

A population's changes in personal attitudes about health, fun, and living

Accepted Answer

market segmentation

Question 19

Ms. Bell bought her son Don a radio for his birthday. In marketing, Don is the customer.

Accepted Answer

True

Question 20

Rose company shows understanding of customers psycho graphics by advertising in newspapers

Accepted Answer

True

Questions 20