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Tide Flashcards | StudBud
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Tide
Tide
10 terms
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StudBud Administration
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19 plays
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Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
Which advertising company handles the tide marketing campaign for Proctor and Gamble?
D'Arcy Malcolm Brendan and Bowles
D’Arcy Masius Benton & Bowles
Davy Marcus Benton and Bowles
Darcy Mavis Baxter and Barns
2
Which character was used to advertise Tide both on radio and in print adverts?
House husbands
Housewives
Working women
Working men
3
What year was Tide launched?
1946
1940
1945
1939
4
Which major conglomerate own and produce Tide?
Pleasant and Gladstone
Palmer and Gardner
Preston and Garner
Proctor and Gamble
5
Which of the concepts do you not use as a perspective to investigate Tide?
Representation
Media Language
Audience
Industry
6
Which ideology was used to promote tide?
Anger
Surprise
Anticipation
Love
7
Which section of component 1 will the topic, Tide appear?
Section B
Section A
Section C
Section D
8
DMBandB did huge amounts of market research and discovered people trusted P&G
False
True
9
Consumer culture was in its infancy in the 1950s so adverts had....?
More models
More colour
More Images
More copy
10
Which exam component will the topic, Tide appear?
Component 3
Component 1
Component 2