Entrepreneurship final

legal filing to use a fictitious name in order to conduct business.

he use of bots or services to perform interactive tasks that would otherwise require the efforts of humans.

the percentage of customers in a given campaign who purchase our product or achieve some other milestone.

money generated when the business sells products or services

method for measuring the relative effectiveness of two or more advertising campaigns

Text-based AI interface designed to answer questions based upon machine learning

Pre-determined communications designed to guide a customer toward a sale.

selling existing customers increasingly specific niche products

A mini website or page on a website that can be reached directly from links on other sites.

Earnings before interest, taxes, and amortization is a measure of profitability often used by potential investors

TV show that discusses business valuation, investing, and marketing

Business that sells the efforts of a person or agent

Bot that replies to emails, sms, or other messages with predetermined responses.

a contact management system including auto-responders and landing pages.

Something offered in exchange for collecting customer contact information

Portion of tax paid by employer not reflected on employee’s paystub.

Visual or text representation of customer data designed to assist in strategic planning

An LLC or other legal entity through which taxes are paid as an individual on the owner’s personal income tax forms.

Call to Action is a link or button that tells the user what you want them to do.

List of contact information for current and potential customers.

a secondary confirmationto confirm that a customer wants a subscription or to be on a mailing list

alternate name for an income statement

Designing marketing text

Single owner unincorporated business doing business under the name of the owner.

Minimum viable product is the most basic version of a product or service that is sufficient to begin selling

a demonstration that other people like or purchase a product

Information about a population of potential customers which generally includes age, gender, and interests.

Investors who have pre-existing relationships with the companies which invest and who invest in startups

Assuming control of a company by accumulating voting shares or proxies until a change in management can be forced.

Breakdown of data regarding customer’s journey through the sales funnel which include interactions and response rates.

Exchanging goods or services for other goods or services directly without the use of currency as an intermediary.

Investors who do not have a pre-existing relationship with businesses who make big bets early in a business’ development

I Investors who often loan large sums of money and typically want to see an established track record before investing

Revenue minus the cost of goods sold

Selling to those with whom you have a pre-existing relationship

A small landing page consisting of a company or individual’s links on various platforms.

type of stock that has priority over common stock for purposes of dilution, dividend distribution, and/or voting rights

Amount of time at current spending level before a company will run out of money if revenue does not increase.

Business that sells a physical or intangible product

Nash Equilibrium

Purchasing the assets of a business rather than assuming control of the entity.

Tax code which covers non-profit organizations.

Buying shares of a company

Total amount received

Determination of what a business is worth often performed by potential investors

The journey potential customers go through on the way to purchase.

Lifetime value of a customer is the sum of all their past, current, and future purchases.

email, text, or system which a conversation happen at staggered intervals unlike a phone call/eal-time communication.

web based application allowing automation between platforms using API’s.

Independent contractor