stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Fashion Marketing Chapter 2 Flashcards | StudBud
Explore
/
Fashion Marketing Chapter 2
Fashion Marketing Chapter 2
20 terms
·
StudBud Administration
·
63 plays
a thing we had to do
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
What is a distribution channel?
How the product can reach the consumer
How the product is sold to the consumer
How the product is given to the consumer
The price at which the product is sold to the consumers
2
Retailer is the ___ link in the chain of distribution.
Last
Second
Second Last
First
3
The process of developing, promoting, and distributing products to satisfy customers needs and wants
Manufacturing
Advertising
Marketing
Production
4
information paid for by businesses to reach a large number of prospective customers
sales promotions
personal selling
advertising
financing
5
The specific group of people that a business is trying to reach
Geographics
Marketing Concept
Target Market
Demographics
6
refers to the way products are distributed and how customers can get them
Price
Product
Place
Promotion
7
A combination of basic elements to meet consumer needs and wants
Fashion Merchandising
Promotion
Marketing Functions
Marketing Mix
8
Which of these is includedin the soft-goods chain?
retail
all
textile
apparel
9
All of the following are functions of marketing EXCEPT
financing
communications
pricing
selling
10
The first step of the marketing concept is to
develop top-quality products or services
identify what will satisfy customers" needs
hire a team of talented marketing professionals
operate at a profit
11
The promotional mix comprises
Advertising, direct mail, sales promotion, & personal selling
Advertising,Public relations, publicity, sales promotion, personal selling
Advertising, PR, sales promotion, and social media
Advertising, social media, PR, and personal selling
12
A traditional indirect channel of distribution for consumer products involve a
Final consumer
All of these
Producer
Retailer
13
How many functions of marketing are there?
8
3
9
7
14
Incentives for customers to buy products like coupons, contests, and free samples
Target Market
Sales Promotions
Distribution
Publicity
15
Region or country; size of city or country; density of population; and climate
Behavioristics
Geographics
MMI
Demographics
16
_____________________involves developing plans to make products available.
fashion merchandising
target market
marketing mix
channel of distribution
17
Measurable personal characteristics like age, gender, and income
Behavioristics
Geographics
Demographics
Psychographics
18
a group of consumers within a larger market who share one or more specific characteristics
Market
Market Segmentation
Marketing Concepts
Marketing Mix
19
There are 7 elements of promotional mix
False
True
20
Communication used to inform, persuade, and remind consumers to buy business products
Promotion
Selling
Product
Advertising
